Title	JUST A WALL
Brand	INNOCENCE EN DANGER
Product/Service	CHILD PROTECTION
Category	D03. Special Build
Entrant	ROSA PARIS, FRANCE
Idea Creation	ROSA PARIS, FRANCE
Media Placement	ROSA PARIS, FRANCE
PR	ROSA PARIS, FRANCE
Production	ROSA PARIS, FRANCE
Production 2	SOVAGE Paris, FRANCE
Production 3	ATELIER DOWNTOWN Paris, FRANCE
Production 4	SCHMOOZE Paris, FRANCE

Name	Company	Position
Jean-Patrick Chiquiar	ROSA PARIS	COFOUNDER
Gilles Fichteberg	ROSA PARIS	Executive Creative Director
Jean-François Sacco	ROSA PARIS	Executive Creative Director
Nicolas Gadesaude	ROSA PARIS	Creative Director
Julien Saurin	ROSA PARIS	Creative Director
Benedicte Morin	ROSA PARIS	Art Director
Yara Dalens	ROSA PARIS	Copywriter
Cyril Haoual	ROSA PARIS	Art Director
Mathilde Colson	ROSA PARIS	Art Director Assistant
Yann Lesteven	ROSA PARIS	Assistant Art Director
Soraya Cottin	ROSA PARIS	Account Director
Clara Bizet	ROSA PARIS	Account Manager
Lauren Weber-Staricky	ROSA PARIS	Head of communication
Elodie Jonquille	ROSA PARIS	Head TV prod
Sanae Belkouri	ROSA PARIS	Agency Producer

Cultural / Context information for the jury

In France, a child dies every five days beaten to death by a relative (this situation got much worse during lockdown). Studies reveal that, very often, neighbours have doubts but don’t dare call the police, either because they’re afraid they’re wrong, or because they don’t think it’s their business. Yet, when in doubt, there is an emergency number: 119. It’s not the police. It’s a special helpline with people who will look into the problem and keep an eye on the situation. Our objective is to remind people that this number exists and that it’s their responsibility to call it if they suspect something is wrong. Not doing so could lead to the worst-case scenario.

Write a short summary of the ambient work.

By placing reproductions of the walls of victims right in the middle of a public space, we went out to find people directly during their daily commute. We wanted to surprise them and to appeal to them, by recreating an exact outside replica of the inside of their homes, and confronting them with a problem that is considered as a matter of personal privacy for everyone our reaction to abuse around us.