Title	BULLYING OUT OF HOME
Brand	FRIENDS
Product/Service	ANIMATED DIGITAL SCREENS
Category	F07. Corporate Purpose & Social Responsibility
Entrant	FRIENDS Stockholm, SWEDEN
Idea Creation	PERFECT FOOLS Stockholm, SWEDEN
Media Placement	OCEAN OUTDOOR SWEDEN Stockholm, SWEDEN
Media Placement 2	PERFECT FOOLS Stockholm, SWEDEN
PR	PERFECT FOOLS Stockholm, SWEDEN
Production	PERFECT FOOLS Stockholm, SWEDEN
Production 2	BLECK Stockholm, SWEDEN
Post Production	PERFECT FOOLS Stockholm, SWEDEN
Post Production 2	BLECK Stockholm, SWEDEN

Name	Company	Position
Lovisa Lönnebo	Friends	Marketing and communications manager
Karin Schütz	Friends	Project Manager
Naod Abera Abera	Friends	PR and press officer
Henrik Hanson	Bleck	Director
Maria Elmqvist	Bleck	Producer
Jesper Albansson Albansson	Ocean Outdoor	Director of Marketing & Communications
Staffan Eliasson	Ocean Outdoor	Creative Solutions Manager
Niklas Gagnegårdh	Ocean Outdoor	Head of trading
Malin Sjödin	Ocean Outdoor	Head of Ad Operations
George Stassais	Ocean Outdoor	Director of development and contracts
Johan Lööf	Ocean Outdoor	Marketing Project Manager
Nayeli Kremb	Perfect Fools	Art Director
Fabian Lakander	Perfect Fools	Copywriter
Klas Lusth	Perfect Fools	Creative Director
Petter Esbjörnsson	Perfect Fools	Copywriter
Antonino Ognissanti	Perfect Fools	Designer
Anna Rosdahl	Perfect Fools	PR Manager
Josefine Enelid Roos	Perfect Fools	Client Lead

Please tell us how the brand purpose inspired the work

Friends is an anti-bullying organisation that provides adults with research-based tools to prevent bullying among children and teenagers. Ocean Outdoor wants to show the tremendous impact in awareness that DOOH can have, not only in advertising, but in society.