FEARLESS NIGHT

TitleFEARLESS NIGHT
BrandHANDSAWAY
Product/ServiceASSOCIATION AGAINST STREET HARASSMENT
Category C01. Animated Digital Screens
Entrant TBWA\PARIS, FRANCE
Idea Creation TBWA\PARIS, FRANCE
Production TBWA\ELSE Paris, FRANCE
Post Production TBWA\ELSE Paris, FRANCE
Credits
Name Company Position
Benjamin Marchal TBWA\Paris Executive Creative Director
Faustin Claverie TBWA\Paris Executive Creative Director
Morgane Alexandre TBWA\Paris Art Director
Sébastien Skrzypczak TBWA\Paris Art Director
Nicolas Duval TBWA\Paris Editing & Graphics
Eleonore Girard \Else Post Producer
Aaron Chervenak Free Director
Alma Guirao HandsAway Advertiser Supervisor
Lucile Dupuy HandsAway Advertiser Supervisor
Jonathan Serog TBWA\Paris Agency Account Management
Julia Montagu TBWA\Paris Agency Account Management

Tell the jury about the animated component of the work.

The idea was really simple: using existing digital billboard as light sources in order to make the streets safer after dark. We showed a bright white image, along the charity’s message and logo.