DRIVE THRU MOTOR SHOW

TitleDRIVE THRU MOTOR SHOW
BrandMAZDA
Product/ServiceMAZDA CARS
Category D03. Special Build
Entrant WUNDERMAN THOMPSON Antwerp, BELGIUM
Idea Creation WUNDERMAN THOMPSON Antwerp, BELGIUM
Media Placement MINDSHARE Brussels, BELGIUM
Additional Company NEW BALLS PLEASE Zaventem, BELGIUM
Credits
Name Company Position
Manuel Ostyn Wunderman Thompson Creative Director
Pieter Staes Wunderman Thompson Creative Director
Robbin De Waij Wunderman Thompson Art Director
Pim Smeets Wunderman Thompson copywriter
Tom Thijs Wunderman Thompson Account Director
Fee De Bock Wunderman Thompson Account Executive
Diede Michiels Wunderman Thompson Account Executive
Ingeborg Van Hoof Wunderman Thompson Agency Producer
Matthias Berghmans Wunderman Thompson Art Director
Tom de Block Wunderman Thompson copywriter
Joeri Quinet Wunderman Thompson copywriter
Yves Donceel Wunderman Thompson French copywriter
Jérôme Van Den Broeck Wunderman Thompson French copywriter
Bert Beckers Wunderman Thompson Motion Design
Katrien Muller Wunderman Thompson Designer
Kelly Catteeuw Wunderman Thompson Designer
Kay Karremans Wunderman Thompson UI Designer
Giele Cools Wunderman Thompson Developer
Joran Schaefer Wunderman Thompson Developer
Karel Van Gucht Wunderman Thompson Motion Design
Tom Vingerhoets Wunderman Thompson Strategy Director
Alexander Kolenberg Wunderman Thompson Strategy Planner
Jannick Broux Wunderman Thompson UI Designer
Jeroen Michiels Wunderman Thompson UI Designer
Anja Van den Broeck Wunderman Thompson DTP
Theo Hagtingius Wunderman Thompson DTP
Jan-Bart Debruyne Wunderman Thompson DTP
Sofie Verschaeren Wunderman Thompson Print Producer
Pieter Neirynck Wunderman Thompson DOP
Michaël Bombeek Wunderman Thompson Production Director

Cultural / Context information for the jury

In December 2020, national pandemic measures in Belgium restricted the number of people you were allowed to see to 4. This measure of creating ‘social bubbles’ put a stop to events like the Brussels Motor Show. To still be able to present the Mazda line-up, we had to think outside the box: Mazda build its own motor show! The first Drive Thru Motor Show to be precise.

Write a short summary of the ambient work.

In Covid-times, we brought the full Mazda Motor Show Experience outdoor, making it accessible to everyone in a 100% safe way. By building a pop-up event on a huge parking lot in a high traffic area in Brussels. Complete with friendly hosts, brochures and individually wrapped finger food. Everything the usual car show has to offer, but all from the safety of your car bubble. This made Mazda the only car brand in Belgium to offer a real-life experience of their line-up, in a time it’s scarce to have any experiences at all.