THE REAR VIEW AD

TitleTHE REAR VIEW AD
BrandDNB
Product/ServiceCAR INSURANCE
Category D02. Promotional Items & Printed Media
Entrant TRY REKLAME Oslo, NORWAY
Idea Creation TRY REKLAME Oslo, NORWAY
Media Placement TRY OPT Oslo, NORWAY
Production TRY OPT Oslo, NORWAY
Credits
Name Company Position
Caroline Riis TRY Creative
Eirik Sørensen TRY Creative
Kristina Skogen TRY account Director
Jeppe Gjesti TRY Designer
Aina Lemoen Lunde DNB Executive Vice President Marketing and Digital Sales
Mette Olsen DNB Client Creative Lead
Eirik Skarstein TRY Director
Tommy Lybekk TRY Editor

Write a short summary of the ambient work.

To get drivers’ attention, we played on an insight most of them can relate to: things can sneak up behind your car when you least expect it. So we made a miniature outdoor billboard, using the car’s rear view camera as a whole new media channel. By attaching our message mirrored in front of the camera, we got DNBs offer to appear inside the car, just as the drivers are about to pull out of their parking spots. The stunt was captured with hidden cameras and then published as an online film - targeted towards the same target group - but to a much bigger audience.