Title	INSPIRING BILLBOARDS
Brand	KIA MOTORS CORPORATION
Product/Service	KIA BRAND
Category	C01. Animated Digital Screens
Entrant	INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Idea Creation	INNOCEAN WORLDWIDE EUROPE Berlin, GERMANY
Production	MARSHMALLOW LASER FEAST London, UNITED KINGDOM

Name	Company	Position
Artur Martins	Kia Motors Corporation	SVP Global Chief Brand Officer & Chief Experience Officer
Kyungmi Lee	Kia Motors Corporation	Head of Global Marketing Communications
Gabriel Mattar	INNOCEAN Worldwide Europe	European Chief Creative Officer
Ricardo Wolff	INNOCEAN Worldwide Europe	Executive Creative Director
Jack Christensen	INNOCEAN Worldwide Europe	Creative Director
Teco deLuccia	INNOCEAN Worldwide Europe	Creative Director
Nicolas Holz	INNOCEAN Worldwide Europe	Senior Copywriter
Ana Conrado	INNOCEAN Worldwide Europe	Senior Art Director
Giovanna Pereira	INNOCEAN Worldwide Europe	Junior Copywriter
Seine Kongruangkit	INNOCEAN Worldwide Europe	Junior Art Director
Marcus Wetschewald	INNOCEAN Worldwide Europe	Producer
Alessia Bellini	INNOCEAN Worldwide Europe	Account Director
Michael Dunker	INNOCEAN Worldwide Europe	Digital Account Director
Benjamin Merten	INNOCEAN Worldwide Europe	Account Director
Carlos Suárez	INNOCEAN Worldwide Europe	Editor
Barney Steel	Marshmallow Laser Feast	Director
Ersinhan Ersin	Marshmallow Laser Feast	Director
Ulla Winkler	Marshmallow Laser Feast	Creative Producer
Katherine Templar Lewis	Scientists	Creative Scientist and Futurist
Richard Taylor	Scientists	Professor for Physics, Psychology and Art
Beatriz Calvo Merino	Scientists	Cognitive Neuroscience Reader & Collaborator

Tell the jury about the animated component of the work.

The animations were developed using neuroaesthetic scientific theories. Each animated component was created by enhancing real movements in nature that are scientifically proven to help bring people closer to a state of creative flow. Such as ocean waves that stimulate the visual cortex, fractal patterns on land that evoke a calm state that is crucial for creating flow and movement of the human form that creates a sense of embodiment, presence, aesthetic and affective pleasure. These animations were then lab tested on participants, to confirm the scientific hypothesis.