| Artur Martins |
Kia Motors Corporation |
SVP Global Chief Brand Officer & Chief Experience Officer |
| Kyungmi Lee |
Kia Motors Corporation |
Head of Global Marketing Communications |
| Gabriel Mattar |
INNOCEAN Worldwide Europe |
European Chief Creative Officer |
| Ricardo Wolff |
INNOCEAN Worldwide Europe |
Executive Creative Director |
| Jack Christensen |
INNOCEAN Worldwide Europe |
Creative Director |
| Teco deLuccia |
INNOCEAN Worldwide Europe |
Creative Director |
| Nicolas Holz |
INNOCEAN Worldwide Europe |
Senior Copywriter |
| Ana Conrado |
INNOCEAN Worldwide Europe |
Senior Art Director |
| Giovanna Pereira |
INNOCEAN Worldwide Europe |
Junior Copywriter |
| Seine Kongruangkit |
INNOCEAN Worldwide Europe |
Junior Art Director |
| Marcus Wetschewald |
INNOCEAN Worldwide Europe |
Producer |
| Alessia Bellini |
INNOCEAN Worldwide Europe |
Account Director |
| Michael Dunker |
INNOCEAN Worldwide Europe |
Digital Account Director |
| Benjamin Merten |
INNOCEAN Worldwide Europe |
Account Director |
| Carlos Suárez |
INNOCEAN Worldwide Europe |
Editor |
| Barney Steel |
Marshmallow Laser Feast |
Director |
| Ersinhan Ersin |
Marshmallow Laser Feast |
Director |
| Ulla Winkler |
Marshmallow Laser Feast |
Creative Producer |
| Katherine Templar Lewis |
Scientists |
Creative Scientist and Futurist |
| Richard Taylor |
Scientists |
Professor for Physics, Psychology and Art |
| Beatriz Calvo Merino |
Scientists |
Cognitive Neuroscience Reader & Collaborator |
Scientific knowledge and neuroaesthetic insights were used to develop the world’s first OOH campaign scientifically designed to inspire the viewer. A series of animated visuals were created by using the fractal patterns created by real movements in nature, such as ocean waves, shifting sand and a dancer moving through the air. The animations were then lab tested on participants, confirming their inspirational power. The final animations were then installed as digital OOHs all over the world, from Stockholm to Seoul.