| Title | CONSTRUCTION |
| Brand | MCDONALD'S |
| Product/Service | MCDRIVE |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
McDONALD'S Crissier, SWITZERLAND
|
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Credits
| Manuel Wenzel |
TBWA\Switzerland |
Executive Creative Director |
| Tizian Walti |
TBWA\Switzerland |
Creative Director |
| Susanna Fill |
TBWA\Switzerland |
Concept, Execution |
| Wolf Gaertner |
TBWA\Switzerland |
Concept, Execution |
| Dominik Laubscher |
TBWA\Switzerland |
Account Director |
| Markus Mueller |
TBWA\Switzerland |
Photographer |
Cultural / Context information for the jury
McDonald’s is the favorite restaurant of millions. And thanks to McDrive guests can literally enjoy McDonald’s everywhere they want. In other words: their favorite restaurant is, wherever they want it to be. This we showcased by showing the view out of the car’s windscreens and turning them into “My Favorite restaurant.”
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger