CONSTRUCTION

TitleCONSTRUCTION
BrandMCDONALD'S
Product/ServiceMCDRIVE
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant McDONALD'S Crissier, SWITZERLAND
Idea Creation TBWA\ SWITZERLAND Zurich, SWITZERLAND
Credits
Name Company Position
Manuel Wenzel TBWA\Switzerland Executive Creative Director
Tizian Walti TBWA\Switzerland Creative Director
Susanna Fill TBWA\Switzerland Concept, Execution
Wolf Gaertner TBWA\Switzerland Concept, Execution
Dominik Laubscher TBWA\Switzerland Account Director
Markus Mueller TBWA\Switzerland Photographer

Cultural / Context information for the jury

McDonald’s is the favorite restaurant of millions. And thanks to McDrive guests can literally enjoy McDonald’s everywhere they want. In other words: their favorite restaurant is, wherever they want it to be. This we showcased by showing the view out of the car’s windscreens and turning them into “My Favorite restaurant.”

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger