THE PINEWOOD POSTER

TitleTHE PINEWOOD POSTER
BrandVELUX
Product/ServiceWINDOWS
Category D01. Displays
Entrant &CO Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Credits
Name Company Position
Robert Cerkez &Co./Noa Creative Director
Claus Collstrup &Co./NoA Art Director
Peter Dinesen &Co./NoA Copywriter
Kristian Funder Kristian Funder Illustrator
Christian Grosen &Co./NoA Account Director
Sarah Gandil &Co./NoA Account Manager
Mette Riis Kruse &Co./NoA Account Manager
Filippa Borg &Co./NoA Producer
Cille Silverwood &Co./NoA Agency Producer

Write a short summary of the ambient work.

The Pinewood Poster is a different kind of poster which measures 200x90 cm and weighs 60 kg. It’s made from the actual wood that goes into the product that VELUX produce. Wood from windows. The motif was carved by a CNC machine and then layers of varnishes would complete the "altar piece" for everyone to see and touch in the VELUX lobby.