VOLVO: BLINDSPOT BILLBOARD
| Title | VOLVO: BLINDSPOT BILLBOARD |
| Brand | VOLVO CARS BELUX |
| Product/Service | VOLVO XC40 |
| Category |
F03. Single-market Campaign |
|
Entrant
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FAMOUSGREY Brussels, BELGIUM
|
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Idea Creation
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FAMOUSGREY Brussels, BELGIUM
|
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Media Placement
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MINDSHARE Brussels, BELGIUM
|
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Media Placement 2
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CLEAR CHANNEL Vilvoorde, BELGIUM
|
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Production
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LANDVOGEL Antwerp, BELGIUM
|
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Production 2
|
FISHEYE Gent, BELGIUM
|
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Additional Company
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VOLVO CARS St Agatha Berchem, BELGIUM
|
Credits
| Balder D'hondt |
Volvo Cars Belux |
Consumer Experience Director |
| Lolita Swanet |
Volvo Cars Belux |
Marketing Campaign Manager |
| Peter Ampe |
FamousGrey |
Creative Director |
| Antoine Wellens |
FamousGrey |
Creative |
| Vanessa Hendrickx |
FamousGrey |
Creative |
| Olivia Naudts |
FamousGrey |
Account Director |
| Matthias Roose |
FamousGrey |
Account Manager |
| Klaartje Vanmulders |
FamousGrey |
Account Executive |
| Maarten Breda |
FamousGrey |
Experience Director |
| Sacha Lempereur |
FamousGrey |
Digital Designer |
| Floris Adriaenssens |
FamousGrey |
Strategic Planner |
| Wies Dickens |
FamousGrey |
Digitial Strategic Planner |
| Stijn Swinnen |
FamousGrey |
Webmaster |
| Marlies Neudt |
Famous Productions (part of FamousGrey) |
Agency Producer |
| Charlotte Bodson |
Famous Productions (part of FamousGrey) |
Agency Producer |
| Kurt De Leijer |
Landvogel |
Director |
| Piet Steyaert |
Landvogel |
DOP |
| Yannick Verdonck |
Landvogel |
Executive Producer ( production agency) |
| Maud Van Parys |
Landvogel |
Producer ( production agency) |
| Sven Van Hee |
Famous Productions (part of FamousGrey) |
Editor |
| Martijn Ravesloot |
Landvogel |
Music |
| Jean Waterlot |
Landvogel |
Music |
| Dan Klein |
Landvogel |
Music |
| Eli Sundermann |
Famous Productions (part of FamousGrey) |
SFX & Mix |
| Pieter Troch |
Fisheye |
Project Manager |
| Kobe Roels |
Fisheye |
3D artist |
| Roel Kint |
Fisheye |
Development |
| Charlotte Massa |
Mindshare |
Client Manager |
| Julie Andrade |
Clear Channel |
Manager Digital Sales |
| Charlotte Snijckers |
Clear Channel |
Strategic Sales |
| Soufiane Ar Razouki |
Clear Channel |
IT & Digital Operations |
Please tell us how the work was designed / adapted for a single country / region / market.
For the past few years, cycling is on the rise in Belgium. More and more Belgians are using their bike for both recreational and commuting purposes, especially in cities. (+64% in 2020) However, infrastructure is lagging behind. Government investments are unable to follow the sharp increase of cyclists, resulting in unfit and dangerous situations for all road users.
This led to the fact that, although fatal traffic accidents in Belgium have halved the last 15 years, fatal accidents involving cyclists have risen by 25%. In most cases, the blind spot is one of the main causes of serious or fatal bicycle accidents.
As far back as 2004, Volvo already tried to deal with this problem by creating the first blind spot detector. Today, with the increasing number of cyclists on city roads, we found it appropriate to highlight the importance of its BLIS (Blind Spot Information) system once more.