VISIT BRUSSELS: MORE THAN THE COLORS OF ITS FLAG
| Title | VISIT BRUSSELS: MORE THAN THE COLORS OF ITS FLAG |
| Brand | VISIT BRUSSELS |
| Product/Service | COUNTRY FLAGS |
| Category |
F05. Cultural Insight |
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Entrant
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FAMOUSGREY Brussels, BELGIUM
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Idea Creation
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FAMOUSGREY Brussels, BELGIUM
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Additional Company
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VISIT.BRUSSELS BRUSSELS, BELGIUM
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Credits
| Annemie Verschueren |
visit.brussels |
Director Media & Communication |
| Frederik Blancke |
visit.brussels |
Communications Manager |
| Francis Lippens |
FamousGrey |
CEO |
| Peter Ampe |
FamousGrey |
Creative Director |
| Jonas Caluwé |
FamousGrey |
Creative |
| Johan Van Oeckel |
FamousGrey |
Creative |
| Jef Leysen |
FamousGrey |
Account Director |
| Aze Van Coillie |
FamousGrey |
Strategic Planner |
| Sven Van Hee |
Famous Productions (part of FamousGrey) |
Image & Sound Editor |
| Arno Van Biesen |
FamousGrey |
Web Developer |
Please tell us about the cultural insight that inspired the work
Brussels embodies multiculturality, it is the second cosmopolitan city in the world with 183 different nationalities (Dubai ranks number one). So, when UEFA denied coloring the Allianz Arena in the rainbow colors. Brussels took a stand and became the voice of Europe. As the capital of Europe, Brussels wanted to point out that it is also the capital of Europe when it comes to respecting everyone’s sexual orientation. As Brussels found it important to reassure that people know that everyone is welcome in Europe regardless of sexual preferences. As supporters of international games always take pride in waving their country flag, Brussels gave extra meaning to it by redesigning the national flags of the 16 remaining competitors of EURO 2020 and incorporating the rainbow colors in it. Giving other European countries and supporters also the chance to wave the flag of their team and simultaneously support the LGBTQ community.