VISIT BRUSSELS: MORE THAN THE COLORS OF ITS FLAG
| Title | VISIT BRUSSELS: MORE THAN THE COLORS OF ITS FLAG |
| Brand | VISIT BRUSSELS |
| Product/Service | COUNTRY FLAGS |
| Category |
F07. Corporate Purpose & Social Responsibility |
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Entrant
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FAMOUSGREY Brussels, BELGIUM
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Idea Creation
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FAMOUSGREY Brussels, BELGIUM
|
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Additional Company
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VISIT.BRUSSELS BRUSSELS, BELGIUM
|
Credits
| Annemie Verschueren |
visit.brussels |
Director Media & Communication |
| Frederik Blancke |
visit.brussels |
Communications Manager |
| Francis Lippens |
FamousGrey |
CEO |
| Peter Ampe |
FamousGrey |
Creative Director |
| Jonas Caluwé |
FamousGrey |
Creative |
| Johan Van Oeckel |
FamousGrey |
Creative |
| Jef Leysen |
FamousGrey |
Account Director |
| Aze Van Coillie |
FamousGrey |
Strategic Planner |
| Sven Van Hee |
Famous Productions (part of FamousGrey) |
Image & Sound Editor |
| Arno Van Biesen |
FamousGrey |
Web Developer |
Please tell us how the brand purpose inspired the work
Brussels is the capital of Europe and the second cosmopolitan city of the world with 183 different nationalities (Dubai ranks number one). Being such welcoming multicultural and inclusive capital. Makes the anti-LGBTQ legislation in Hungary even more going totally against everything the European Union stands for. Since the UEFA didn’t want to get involved by banning the rainbow flag. The capital of Europe, Brussels, took the lead to be the voice of all Europeans. Visit Brussels wanted to stress that Brussels is also the capital of Europe when it comes to respecting everyone’s sexual orientation. Being the definition of multiculturality and inclusivity makes Brussels THE spokesperson tackle this injustice. So, to underline the values of Europe, Visit Brussels created ‘a country is more than the colors of its flag’. An activation where Visit Brussels redesigned 16 national flags of the remaining competing European countries, incorporated with the rainbow colors.