| Title | THE ART OF STEALING |
| Brand | NETFLIX |
| Product/Service | LUPIN SEASON 2 |
| Category |
A04. Media / Entertainment |
|
Entrant
|
GONG Gliwice, POLAND
|
|
Idea Creation
|
GONG Gliwice, POLAND
|
|
Media Placement
|
WAVEMAKER Warsaw, POLAND
|
|
PR
|
MSL Warsaw, POLAND
|
|
Production
|
GONG Gliwice, POLAND
|
Credits
| Michał Bucholc |
GONG |
Creative Director |
| Artur Karwala |
GONG |
Senior Copywriter |
| Adam Tokarski |
GONG |
Senior Copywriter |
| Piotr Stawowiak |
GONG |
Associate Creative Director |
| Edyta Maciejewska |
GONG |
Social Media Director |
| Justyna Kwiecień |
GONG |
Social Media Manager |
| Marta Skiba |
GONG |
Channel Manager |
| Tomasz Loska |
GONG |
Art Director |
| Łukasz Liszka |
GONG |
Art Director |
| Natalia Cichoń |
GONG |
Senior Account Manager |
| Teresa Skorupa |
GONG |
Project Manager |
| Grzegorz Łach |
WhoMan Media |
Photographer |
| Kamil Chwajol |
Wavemaker |
Media Planner |
| Joanna Rychlicka |
GONG |
Media Planner |
| Izabella Siurdyna |
MSL Group |
PR Director |
| Anna Buss |
MSL Group |
Junior PR Manager |
| Alecsandra Roman |
Netflix |
Netflix Senior Marketing Manager |
| Katarzyna Zagól-Sudomir |
Netflix |
Marketing Manager |
| Dagmara Marcinek |
National Museum in Cracow |
National Museum in Cracow |
| Karolina Łachman |
National Museum in Cracow |
National Museum in Cracow |
| Marta Młynarska |
National Museum in Cracow |
National Museum in Cracow |
Cultural / Context information for the jury
“Lady with an Ermine” by Leonardo Da Vinci is the most valuable painting in the Polish collection. The context in which “Lady with an Ermine” arrived in Poland was a very important part of the idea. It was a widely discussed purchase, made by the Polish government for the amount of 100 million Euro. The painting was placed in the Museum in Kraków and became a symbol of something priceless. That is why, to promote the new season of Lupin, the Netflix series about the legendary gentleman thief, we have decided to steal the Lady's... necklace! When all media started asking: WHO HAS DONE IT?!, on the OOH right in front of the Lady's nose appeared Assane Diop, the main character of the series, with the signature “MERCI MADAME”. He stole not only the Lady's necklace, but also attention of all OOH recipients, including the national media.
Translation. Provide a full English translation of any text.
DOOH text:
Thank you Madame, Netflix Original Series Lupin Part 2 Only on Netflix
Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
The campaign was organized in Kraków with the use of two media. Giant on the National Museum building (11500 mm x 16600 mm vertical), where we placed a replica of Lady with an Ermine and DOOH (3520 mm x 2470 mm) with the answer of the main character