2021 Outdoor
MCDO
| Title | MCDO |
| Brand | MCDONALD'S |
| Product/Service | MCDONALD'S |
| Category | F06. Breakthrough on a Budget |
| Entrant | NORD DDB Stockholm, SWEDEN |
| Idea Creation | NORD DDB Stockholm, SWEDEN |
| Media Placement | OMD Stockholm, SWEDEN |
| PR | PRIME WEBER SHANDWICK Stockholm, SWEDEN |
| Production | SWIM CLUB Stockholm, SWEDEN |
| Post Production | SWIM CLUB Stockholm, SWEDEN |
Credits
| Name | Company | Position |
|---|---|---|
| Andreas Dahlqvist | NORD DDB | CEO & CCO |
| Anna Salonen | NORD DDB | Art Director |
| Daga Simonsson | NORD DDB | Copywriter |
| Simon Higby | NORD DDB | Creative lead |
| Petter Dixelius | NORD DDB | Creative lead |
| Joel Ekstrand | NORD DDB | Creative lead |
| Jens Welin | NORD DDB | Business Director |
| Jeanette Ytterman | NORD DDB | Client Director |
| Tobias Bergenwall | NORD DDB | Creative Producer |
| Kristin Åkerlund | NORD DDB | PR Strategist |
| Jesper Andersson | NORD DDB | Head of Communications Planning |
| Sofie Hammers | NORD DDB | Content Strategist |
| Siri Lindén | NORD DDB | Content Manager |
| Jonas Eriksson | NORD DDB | Content Creative |
| Alexander Olsson Nelin | NORD DDB | Content Creative |
| Christian Björnerhag | NORD DDB | Motion Designer |
| Edith Sundberg | NORD DDB | Graphic Designer |
| Daniel Johansson | NORD DDB | Graphic Designer |
| Prince Talhaoui | NORD X | Technical director |
| Mattias Nordenham | NORD X | Digital Designer |
| Alexander Håkansson | NORD X | Developer |
| Amöba Amöba | Amöba | Technical Advisor |
| Swim club Swim club | Swim club | Director |
| Helena Widinghoff | Swim Club | Producer |
| Teitur Ardal Rosengren | Swim Club | Photographer |
| Malin Ummer | Swim Club | Stylist |
| Moon Narancic | Swim Club | Makeup & Hair |
| Natan Gullström | House Agency | DP & Editor |
| Alexander Biörsmark | House Agency | DP & Editor |
| Christoffer Rönnblad | McDonald's Nordic | CMO |
| Staffan Ekstam | McDonald's Sweden | CMO |
| Henrik Nerell | McDonald's Sweden | Head of PR and communication |
| Sofie Lager | McDonald's Sweden | Senior marketing manager |
| Susanne Wahlberg | McDonald's Sweden | Project leader |
| Lisa Palm Danielsson | McDonald's Sweden | Head of media |
| Johan Tennbäck | McDonald's Sweden | Head of social media |
| Michaela Bognäs | McDonald's Sweden | Digital Manager |
| Hanna Dahlborg | Prime Weber Shandwick | Project Manager |
| Hampus Knutsson | Prime Weber Shandwick | Key Account Manager |
| Hugo Broms | Prime Weber Shandwick | PR- & Mediaspecialist |
| Emanuel Falsen | OMD | Business Director |
| Karin Mohlin | OMD | Client Manager |
| Ylva Källén | OMD | Influencer Specialist |
| Oxana Naess | OMD | Senior Ad Operations |
| Malin Guillermo | OMD | Programmatic Coordinator |
| Patrik Lundberg | OMD | Video Specialist |
| Victoria Ray | OMD | OOH & Cinema Specialist Director |