Title	YUMOS BUILDING
Brand	YUMOŞ
Product/Service	UNILEVER
Category	D03. Special Build
Entrant	WUNDERMAN THOMPSON TURKEY Istanbul, TURKEY
Idea Creation	WUNDERMAN THOMPSON TURKEY Istanbul, TURKEY
Media Placement	MINDSHARE TURKEY Istanbul, TURKEY

Name	Company	Position
Ender Buruk	Wunderman Thompson	Creative Agency/CEO
Fulya Ozari	Wunderman Thompson	Creative Agency/Managing Partner
Umit Tasli	Wunderman Thompson	Creative Agency/Creative Director
Buse Say	Wunderman Thompson	Creative Agency/Creative Group Head
Semih Turkmen	Wunderman Thompson	Creative Group Head
Basak Ceylan	Wunderman Thompson	Creative Agency/Art Director
Ceren Saglam	Wunderman Thompson	Creative Agency/Head of Strategy
Pelin Karagoz Huner	Wunderman Thompson	Creative Agency/Strategy Director
Setenay Ergin	Wunderman Thompson	Creative Agency/Account Director
Melis Su Tanlak	Wunderman Thompson	Creative Agency/Account Supervisor
Ezgi Bitmis	Wunderman Thompson	Creative Agency/Account Executive
Deniz Aksit	Wunderman Thompson	Creative Agency/Head Of Production
Cengiz Onal	Wunderman Thompson	Creative Agency/Graphic Designer
Leyal Eskin	Unilever	Vice President Home Care TUI
Duygu Dal	Unilever	Marketing Director Fabric Solutions & Sensations TUI
Melisa Kısacık	Unilever	Brand Manager
Mirella Habib	Unilever	Assitant Brand Manager

Write a short summary of the ambient work.

Our campaign idea was based on a wordplay in Turkish meaning “Yumoş detergent is out / worked very good”. We had already launched our first campaign in January 2021 on TV and digital, and now we needed an impactful project to spread the big news further. It was March and lockdown restrictions had just been partially lifted. We knew people had missed the streets and anything that would cheer them up surprisingly would make a big difference. We know our Yumoş bears were loved by everyone, and we decided to spread their colorful and joyful positive energy to the streets.