| Title | DRESSCODE: FREEDOM |
| Brand | ZALANDO |
| Product/Service | HELSINKI PRIDE COLLABORATION |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
SEK | PART OF GREY Helsinki, FINLAND
|
|
Idea Creation
|
SEK | PART OF GREY Helsinki, FINLAND
|
|
PR
|
SEK | PART OF GREY Helsinki, FINLAND
|
|
PR 2
|
MILTTON Helsinki, FINLAND
|
|
Production
|
SEK | PART OF GREY Helsinki, FINLAND
|
|
Production 2
|
SIMELIUS SIMELIUS Raisio, FINLAND
|
|
Post Production
|
SIMELIUS SIMELIUS Raisio, FINLAND
|
| Annu Terho |
SEK | PART OF GREY |
Creative Director, Senior Creative |
| Heli Roiha |
SEK | PART OF GREY |
Creative Director, Senior Creative |
| Hanna Nordgren |
SEK | PART OF GREY |
Client Director |
| Elisa Korhonen |
SEK | PART OF GREY |
PR specialist |
| Emilia Hallberg |
SEK | PART OF GREY |
Project Manager |
| Jan Paasonen |
SEK | PART OF GREY |
Content Designer |
| Joni Luhtala |
SEK | PART OF GREY |
SoMe film photography and edit |
| Antti Orava |
SEK | PART OF GREY |
Assistant copy editor |
| Nana Simelius |
Simelius & Simelius |
Film Direction, Still photography |
| Juhana Simelius |
Simelius & Simelius |
DOP, edit |
| Meri Milash |
Simelius & Simelius |
Stylist |
| Sasu Rönkä |
ItsLee |
Music |
| Sarrah Wilkman |
GradeOne |
Colorist |
| Atte Heinonen |
Simelius & Simelius |
Behind the Scenes Materials & Mini Docs (DOP) |
| Fatma Bendris |
Simelius & Simelius |
Muah |
| Noora Varrio |
Simelius & Simelius |
Muah assistant |
| Pauliina Karhu |
Miltton |
IM Consultant |
| Artturi Mikola |
Miltton |
PR Consultant |
| Oona Kivirinta |
Miltton |
Communications Coordinator |
| Reetta Wallen |
Miltton |
Strategist |
| Eva Niskanen |
Miltton |
Senior Advisor, Account Lead |
| Krista Autio |
Zalando |
Marketing Manager |
| Melika Sasani |
Zalando |
Senior PR Manager |
| Aapeli Helkkula |
Zalando |
Retail Manager |
| Meri Saarivirta Bezus |
Zalando |
Copywriter |
| Tomi Härmä |
SEK | PART OF GREY |
Consultant |
Zalando’s purpose is to re-imagine fashion for the good of all. The brand’s vision is to become Starting Point for Fashion and diversity and inclusion as well as driving positive change have an important role in this journey. Zalando is striving to show support for diversity and inclusion, openly stand with minority communities and speak up against injustice and inequality. Zalando is Helsinki Pride’s main partner. In 2021 Pride community celebrated important milestones in Finland: 50 years since the decriminalization of homosexuality, 40 years since homosexuality was erased from mental health classification. In Outdoors advertising we see pioneers who were the freedomfighters of Finnish LGBTQ+ movement in outfits they were longing to wear decades ago but were unable to because of the prevailing intolerance or fear of being labelled mentally ill or criminal. We also show age diversity which is underrepresented in advertising – especially when it comes to fashion.