| Title | LET IT ALL ART |
| Brand | BNP PARIBAS FORTIS |
| Product/Service | LET IT ALL ART |
| Category |
D01. Displays |
|
Entrant
|
PUBLICIS Brussels, BELGIUM
|
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Idea Creation
|
PUBLICIS Brussels, BELGIUM
|
|
Production
|
PUBLICIS Brussels, BELGIUM
|
|
Post Production
|
PUBLICIS Brussels, BELGIUM
|
Credits
| Maxime Van Parys |
Publicis Groupe Benelux |
Creative |
| Jannik Vinck |
Publicis Groupe Benelux |
Creative |
| Berten Peremans |
Publicis Groupe Benelux |
Chief Strategy Officer |
| Allen Marchant |
Publicis Groupe Benelux |
Account Director |
| Gaetan Demeulenaere |
Publicis Groupe Benelux |
Account Manager |
| Malika Gharbi |
Publicis Groupe Benelux |
Account Executive |
| Tom Verhoeven |
Publicis Groupe Benelux |
Client Lead |
| Carl De Gussem |
Publicis Groupe Benelux |
Strategic Lead |
| Anthony O'Donnell |
Publicis Groupe Benelux |
Connection planner |
| Philippe Haine |
Publicis Groupe Benelux |
Marketing Performance Strategist |
| Mathieu Cardon |
Publicis Groupe Benelux |
Co-Creative Director |
| Laurence Van de putte |
Publicis Groupe Benelux |
Co-Creative Director |
| Michel Salamon |
Prodigious |
Agency Digital Director |
| Teo Rasmerita |
Prodigious |
Agency Digital Producer |
| Joris Van der Plaetsen |
Publicis Groupe Benelux |
Digital Producer |
| Christophe Van Tricht |
Publicis Groupe Benelux |
Graphic Designer |
| Bruno Menon |
Publicis Groupe Benelux |
Graphic Designer |
| Zach Lieberman |
YesYesNo |
Artist |
| Molmol Kuo |
YesYesNo |
Artist |
| Gauthier Fairon |
Publicis Groupe Belgium |
Editing |
| Lise Tran |
Publicis Groupe Benelux |
Strategic Planner |
| Christina Goosdeel |
Publicis Groupe Benelux |
Content Strategist |
Cultural / Context information for the jury
We built a monument in the shape of a wall, that symbolized the resilience that the Belgians had demonstrated during the Covid 19 pandemic. We transformed a scream of frustration into something positive and beautiful: art. On LetItAllArt.be, people could create art in 2 simple steps. 1)Allow access to their microphone and camera. 2)Press record and scream.
Write a short summary of the ambient work.
We transformed 5.496 screams into personal and unique pieces of art. These were assembled on a digital wall which was hosted on website LetItAllArt.be. Once the lockdown measures were lifted, we exposed 449 pieces on a 50-metre-long wall in the centre of Brussels, at the Bourse. On the wall, next to each piece, there was a QR-code that people could scan and hear the screams that originated it, the name and location of their authors.