ALL CREATURES GREAT & SMALL
| Title | ALL CREATURES GREAT & SMALL |
| Brand | BBC |
| Product/Service | BBC FIRST |
| Category |
D02. Promotional Items & Printed Media |
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Entrant
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PUBLICIS Brussels, BELGIUM
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Idea Creation
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PUBLICIS Brussels, BELGIUM
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Production
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PUBLICIS Brussels, BELGIUM
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Post Production
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PUBLICIS Brussels, BELGIUM
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Credits
| Eduardo Marques |
Publicis Groupe Benelux |
Chief Creative Officer / Creative Director |
| Karel Vinck |
Publicis Groupe Benelux |
Client Lead |
| Jolien Elegeert |
Publicis Groupe Benelux |
Copywriter |
| Catheline Leroy |
Publicis Groupe Benelux |
Art Director |
| Christophe Van Tricht |
Publicis Groupe Benelux |
Creative Designer |
| Sander Bergmeijer |
Publicis Groupe Benelux |
Copywriter |
| Jan Denys |
Publicis Groupe Benelux |
Copywriter |
| Charles-Elie Chauvaux |
Publicis Groupe Benelux |
Art Director |
| Steef Nijhof |
Publicis Groupe Benelux |
Art Director |
| Mathias Lewis |
Publicis Groupe Benelux |
Sound Engineer |
| Saartje Goris |
Publicis Groupe Belgium |
Sound Producer |
| Saartje Goris |
Publicis Groupe Belgium |
Sound Production |
| Tom Garcia |
Publicis Groupe Benelux |
Sound Lead |
| Tom Garcia |
Publicis Groupe Benelux |
Sound Production |
| Malgorzata Mazur |
BBC |
Marketing manager |
| Corinna Carlesso |
BBC |
Marketing executive |
Cultural / Context information for the jury
BBC First’s All Creatures Great and Small, a series set in the 30’s about human and animal relations was about to launch. The show has “hero”: the Short Horn Cow. As we discover in the first episode, this iconic landmark of the Yorkshire Dales started to be replaced by cows who produced more milk. But the quality of it was always missed.
To launch the show in Holland, world’s 3rd biggest milk consumer, we partnered up with this rare breed of cows to pamper all creatures great and small, and to bring this delicious rare milk back, with some other surprises and treats.
Write a short summary of the ambient work.
BBC created treats for both people and animals: a bottle of rare Short Horn Cow Milk for pet-owners and crunchy popcorn-like cookies for their pets.
Analyzing Holland’s social (animal fans), demographic and geographic data, we mapped out a route to deliver our treats with an oldschool delivery-truck to people’s doorstep, including influencers and relevant journalists.
Pet-owners and their pets could enjoy their popcorn and milk together while watching a trailer dubbed by animal voice-overs, and accessed via a QR code, so even pets could “enjoy” the show.