MILLBOARD

Bronze Eurobest Award

Demo Film

Presentation Image

TitleMILLBOARD
BrandMERCEDES-BENZ
Product/ServiceMERCEDES-BENZ
Category D03. Special Build
Entrant PUBLICIS EMIL BENELUX Brussels, BELGIUM
Idea Creation PUBLICIS EMIL BENELUX Brussels, BELGIUM
Idea Creation 2 PUBLICIS EMIL Berlin, GERMANY
Production PUBLICIS EMIL BENELUX Brussels, BELGIUM
Production 2 PUBLICIS EMIL Berlin, GERMANY
Credits
Name Company Position
Bruno Bertelli Publicis Emil Global Global Chief Creative Officer
Andy Daley Publicis Emil Global Global Executive Creative Director
Eduardo Marques Publicis Emil Benelux Chief Creative Officer
Mischa Schreuder Publicis Emil Benelux Creative Director
Koenraad Lefever Publicis Emil Benelux Creative Director
Richard Bushoff Publicis Emil Benelux Copywriter
Lennart Schoterman Publicis Emil Benelux Art Director
Mischa Schreuder Publicis Emil Benelux Art Director
Elodie Straub Publicis Emil Global Account Director, Global Content, Experience and Comms
Davy Caluwaerts Publicis Emil Benelux & Nordics Market Acceleration Lead
Axelle Gontier Publicis Emil Benelux Account Director
Frederic Haesendonck Publicis Emil Benelux Account Manager
Florian Bleher Bleher Mercedes-Benz Marketing Communications Mercedes-Benz Cars
Stefan Brommer Mercedes-Benz Marketing Communications Mercedes-Benz Cars
Karen Fonteyne Publicis Groupe Benelux Creative
James Gambrill Publicis Groupe Benelux Creative

Write a short summary of the ambient work.

From 2022 all Mercedes-Benz’ factories worldwide (over 100 locations) will obtain their elctricity from renewable resources only. To communicate this to the world, an eco-friendly outdoor brand installation was created using of one of Europe’s largest wind turbines. By attaching high-powered led lights to the blades, and using eco friendly smoke, the turbine transformed into the iconic Mercedes-Benz star at nightfall. Due to its height of 120 meters and its width of 70 meters, this imposing brand installation illuminated the night sky, could be seen from miles away, and delivered a clear but clean message that Mercedes-Benz were joining forces with the wind.