| Title | THE WALKING PREMIÈRE |
| Brand | DISNEY+ |
| Product/Service | THE WALKING DEAD |
| Category |
D06. Transit |
|
Entrant
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PUBLICIS Amsterdam, THE NETHERLANDS
|
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Idea Creation
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PUBLICIS Amsterdam, THE NETHERLANDS
|
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Media Placement
|
PUBLICIS Amsterdam, THE NETHERLANDS
|
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Production
|
PUBLICIS Amsterdam, THE NETHERLANDS
|
Credits
| Nathalie Duchatelet |
Publicis Groupe Benelux |
Account Director |
| Martin Ozfirat |
Publicis Groupe Benelux |
Account Executive |
| Maarten Van Herck |
Publicis Groupe Benelux |
Commerce lead |
| Nicolas Vergauwen |
Publicis Groupe Benelux |
Brand & Campaign Strategist |
| Eduardo Marques |
Publicis Groupe Benelux |
Chief Creative Officer Benelux |
| Lode Vochten |
Publicis Groupe Benelux |
Creative Director |
| Sander Bergmeijer |
Publicis Groupe Benelux |
Copywriter |
| Lennard Freij |
Publicis Groupe Benelux |
Creative |
| Sandor Wouters |
Publicis Groupe Benelux |
Creative |
| Marc Van Buggenhout |
Publicis Groupe Benelux |
Moving Images Lead |
| Daan Feytongs |
Publicis Groupe Benelux |
Moving Images Producer |
| Sam Ostyn |
Amok |
DOP |
| Joris Van der Plaetsen |
Publicis Groupe Benelux |
Content Creator |
| Jeroen Van Laethem |
Publicis Groupe Benelux |
Content Creator |
| Pascal Braeckman |
- |
Sound |
| Saartje Goris |
Publicis Groupe Belgium |
Sound Producer |
| Tom Garcia |
Publicis Groupe Benelux |
Sound Lead |
| Mathias Lewis |
Publicis Groupe Benelux |
Sound Engineer |
| Steef Nijhof |
Publicis Groupe Benelux |
Senior Art Director |
Cultural / Context information for the jury
The Walking Dead plays in a post-apocalyptic setting, for our activation ‘The Final Walk’ it was important to replicate that desolate feeling, that eeriness. Easier said than done in one of the most densely populated countries in the world (Belgium – even worse if you just look at Flanders). We did however manage to find a massive abandoned military complex in Vilvoorde.
Write a short summary of the ambient work.
To launch the final season of the Walking Dead Fox Belgium invited die-hard fans to a unique, one-off event: The Walking Premiere. They were invited to watch the new season’s first episode at a desolate venue (an abandoned military complex) in Vilvoorde. Dressed as Walkers, they experienced the Last Walk - quite literally – with larger-than-life intensity, as they walked behind a giant driving screen that was broadcasting the highly anticipated episode.