| Title | UNWANTED ACTS |
| Brand | WHITE RIBBON |
| Product/Service | WHITE RIBBON |
| Category |
F07. Corporate Purpose & Social Responsibility |
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Entrant
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WUNDERMAN THOMPSON London, UNITED KINGDOM
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Idea Creation
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WUNDERMAN THOMPSON London, UNITED KINGDOM
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Production
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WUNDERMAN THOMPSON London, UNITED KINGDOM
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Credits
| Steve Aldridge |
Wunderman Thompson UK |
Chief Creative Officer |
| Jo Wallace |
Wunderman Thompson UK |
Creative Director |
| Guy Sexty |
Wunderman Thompson UK |
Head of Art |
| Zebedee Devey Waterhouse |
Wunderman Thompson UK |
Creative |
| Jasper McIver |
Wunderman Thompson UK |
Creative |
| Rob Joyner |
Wunderman Thompson UK |
Senior Designer |
| Chris Hutton |
Wunderman Thompson UK |
Senior Designer |
| Anoosha Tadghighi Tadghighi |
Wunderman Thompson UK |
Digital Designer |
| Bryan Riddle |
Wunderman Thompson UK |
Senior Designer |
| Verity de Courcy Norman |
Wunderman Thompson UK |
Creative Producer |
| Robyn D’arcy |
Wunderman Thompson UK |
Senior Insight Lead |
| James Llewelyn-Davies |
Wunderman Thompson UK |
Account Director |
Please tell us how the brand purpose inspired the work
2 in 5 young women have been sexually harassed or assaulted at festivals or gigs. Meaning thousands of women each year are experiencing unwanted acts besides those on the stage.
Historically, the onus has been put on women to keep themselves safe but as the UK returned to live music events this summer, White Ribbon UK asked men to become allies and evaluate their own behaviour and that of their friends.
We created an eye-catching campaign mimicking the visual language of festival posters to draw in the desired audience of male music fans. It then delivered a powerful message via unexpected festival names such as Assault on The Dancefloor or Predators in The Park and ‘(unwanted) headline acts’ such as Hair Sniffers and Waist Grabbers. All posters ultimately invited men to make the White Ribbon promise: to never commit, excuse or remain silent about male violence against women.