UNWANTED ACTS

TitleUNWANTED ACTS
BrandWHITE RIBBON
Product/ServiceWHITE RIBBON
Category F07. Corporate Purpose & Social Responsibility
Entrant WUNDERMAN THOMPSON London, UNITED KINGDOM
Idea Creation WUNDERMAN THOMPSON London, UNITED KINGDOM
Production WUNDERMAN THOMPSON London, UNITED KINGDOM
Credits
Name Company Position
Steve Aldridge Wunderman Thompson UK Chief Creative Officer
Jo Wallace Wunderman Thompson UK Creative Director
Guy Sexty Wunderman Thompson UK Head of Art
Zebedee Devey Waterhouse Wunderman Thompson UK Creative
Jasper McIver Wunderman Thompson UK Creative
Rob Joyner Wunderman Thompson UK Senior Designer
Chris Hutton Wunderman Thompson UK Senior Designer
Anoosha Tadghighi Tadghighi Wunderman Thompson UK Digital Designer
Bryan Riddle Wunderman Thompson UK Senior Designer
Verity de Courcy Norman Wunderman Thompson UK Creative Producer
Robyn D’arcy Wunderman Thompson UK Senior Insight Lead
James Llewelyn-Davies Wunderman Thompson UK Account Director

Please tell us how the brand purpose inspired the work

2 in 5 young women have been sexually harassed or assaulted at festivals or gigs. Meaning thousands of women each year are experiencing unwanted acts besides those on the stage. Historically, the onus has been put on women to keep themselves safe but as the UK returned to live music events this summer, White Ribbon UK asked men to become allies and evaluate their own behaviour and that of their friends. We created an eye-catching campaign mimicking the visual language of festival posters to draw in the desired audience of male music fans. It then delivered a powerful message via unexpected festival names such as Assault on The Dancefloor or Predators in The Park and ‘(unwanted) headline acts’ such as Hair Sniffers and Waist Grabbers. All posters ultimately invited men to make the White Ribbon promise: to never commit, excuse or remain silent about male violence against women.