| Title | NO SPOILER HEIST |
| Brand | NETFLIX ITALY |
| Product/Service | NO SPOILER HEIST |
| Category |
D04. Live Advertising & Events |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
PARIDEVITALE Milan, ITALY
|
|
Production 2
|
GROENLANDIA ROMA, GREENLAND
|
Credits
| Bruno Bertelli |
Publicis Italy |
Global CCO Publicis WW |
| Cristiana Boccassini |
Publicis Italy |
CCO Publicis Italy |
| Michele Picci |
Publicis Italy |
Executive Creative Director |
| Alessandro Candito |
Publicis Italy |
Creative Director |
| Matteo Grandese |
Publicis Italy |
Creative Director |
| Andrea Raia |
Publicis Italy |
Senior Art Director |
| Matteo Gatto |
Publicis Italy |
Senior Copywriter |
| Ilaria Lorenzetti |
Publicis Italy |
Client Service Director |
| Dalila Salhi |
Publicis Italy |
Account Director |
| Dario Gambera |
Publicis Italy |
Account Manager |
| Flaminia Costanzi |
Publicis Italy |
Junior Account |
| Andrea Battista |
Publicis Italy |
Data Strategist |
| Federico Guidera |
Publicis Italy |
Senior Social Media Manager |
| Vittorio Cafiero |
Publicis Italy |
Senior Project Manager |
| Ornella Scarparo |
Publicis Italy |
Project Manager |
| Francesca Zazzera |
Publicis Italy |
Head of Production |
| Erica Lora Lamia |
Publicis Italy |
Producer |
| Beatrice Pepe |
Publicis Italy |
Producer |
| Paride Vitale |
Paridevitale S.r.l |
Founder & CEO |
| Maria Teresa Frezza |
Paridevitale S.r.l |
Event Manager |
| Chiara Amendola |
Paridevitale S.r.l |
Digital Pr Manager |
| Elisabetta Savoia |
Paridevitale S.r.l |
Event Specialist |
| Simone Godano |
Groenlandia |
Director |
| Leonardo Godano |
Groenlandia |
Executive Producer |
| Cecilia Passa |
Groenlandia |
Producer |
| Leonardo Mirabilia |
Groenlandia |
DOP |
| Enrico Munarini |
Groenlandia |
Editor |
Write a short summary of the ambient work.
Past seasons of Netflix’s big hit La Casa de Papel fell victim to spoilers online. We discovered they happen in the first hours from the release of a series, so we had to keep spoiler makers away from the Internet during that timeframe if we wanted to launch the last season with fewer spoilers than ever.
With the promise of an exclusive screening in Madrid, we lured spoiler makers on a scheduled flight, taking off at the same time of the release of the series on Netflix.
Everything, from check-ins to the plane livery, crew’s uniforms and tickets was designed in the style of the series to convince them they were part of an experience for hardcore fans.
Once in the air, they discovered they were about to watch the show right on the plane, the only place where their smartphone had to stay disconnected from the Internet.