TOMATOES ON 5TH

TitleTOMATOES ON 5TH
BrandEAT THIS
Product/ServiceHORTICULTURE
Category F07. Corporate Purpose & Social Responsibility
Entrant ROORDA RECLAMEBUREAU Amsterdam, THE NETHERLANDS
Idea Creation ROORDA RECLAMEBUREAU Amsterdam, THE NETHERLANDS
PR ROORDA RECLAMEBUREAU Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Rem Koolhaas and Samir Bantal AMO Curator
Stephan Petermann MANN Co-curator
Ed Smit Nethwork Client
Renee Snijders Nethwork Connector
Tisha Livingston InfiniteAcres Client
Justin Schoemaker Infinite Acres Partner
David Litvin 80 Acres Farm grower
Mike Zelkind 80 Acres Farms Partner
Meiny Prins Priva Partner
Joeri Jansen Roorda Reclamebureau Creative Director
Jasper Claus 1Camera partner
Peter Maes Koppert Biological Systems Partner
Stijn Baan Koppert Cress Partner
Peter van der Sar Nethwork Connector
Karsten de Vreugd Sugar Rush Film Partner
Joost van Nistelrooij Roorda Reclamebureau Copy Writer
David Koop Roorda Reclamebureau Strategy Director
Jorn Slotboom Roorda Reclamebureau Graphic Designer
Jacqueline Krijnen Roorda Reclamebureau webdesign

Please tell us how the brand purpose inspired the work

A fast-growing global population and an increasingly depleted Earth need sustainable solutions. The Dutch greenhouse food and horticulture sector is a global leader in innovation and sustainability. History and experience show that when you combine the industry’s understanding of nature with the ingenuity of Dutch farmers and state-of-the-art technology, you arrive at solutions that can make a difference worldwide. However, the sector is introvert, modest and not used to collaborating with others. Our brand purpose is to change the status quo. If the sector can join forces and become better known to the public, it can inspire the entire world to produce local food in ways that are more sustainable and innovative. It can also help to close the gap that has emerged between city and countryside and to educate people about where our food comes from. Finally, it will help to make the sector more appealing to young people.