| Title | TOMATOES ON 5TH |
| Brand | EAT THIS |
| Product/Service | HORTICULTURE |
| Category |
F07. Corporate Purpose & Social Responsibility |
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Entrant
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ROORDA RECLAMEBUREAU Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
ROORDA RECLAMEBUREAU Amsterdam, THE NETHERLANDS
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|
PR
|
ROORDA RECLAMEBUREAU Amsterdam, THE NETHERLANDS
|
Credits
| Rem Koolhaas and Samir Bantal |
AMO |
Curator |
| Stephan Petermann |
MANN |
Co-curator |
| Ed Smit |
Nethwork |
Client |
| Renee Snijders |
Nethwork |
Connector |
| Tisha Livingston |
InfiniteAcres |
Client |
| Justin Schoemaker |
Infinite Acres |
Partner |
| David Litvin |
80 Acres Farm |
grower |
| Mike Zelkind |
80 Acres Farms |
Partner |
| Meiny Prins |
Priva |
Partner |
| Joeri Jansen |
Roorda Reclamebureau |
Creative Director |
| Jasper Claus |
1Camera |
partner |
| Peter Maes |
Koppert Biological Systems |
Partner |
| Stijn Baan |
Koppert Cress |
Partner |
| Peter van der Sar |
Nethwork |
Connector |
| Karsten de Vreugd |
Sugar Rush Film |
Partner |
| Joost van Nistelrooij |
Roorda Reclamebureau |
Copy Writer |
| David Koop |
Roorda Reclamebureau |
Strategy Director |
| Jorn Slotboom |
Roorda Reclamebureau |
Graphic Designer |
| Jacqueline Krijnen |
Roorda Reclamebureau |
webdesign |
Please tell us how the brand purpose inspired the work
A fast-growing global population and an increasingly depleted Earth need sustainable solutions. The Dutch greenhouse food and horticulture sector is a global leader in innovation and sustainability. History and experience show that when you combine the industry’s understanding of nature with the ingenuity of Dutch farmers and state-of-the-art technology, you arrive at solutions that can make a difference worldwide.
However, the sector is introvert, modest and not used to collaborating with others. Our brand purpose is to change the status quo. If the sector can join forces and become better known to the public, it can inspire the entire world to produce local food in ways that are more sustainable and innovative. It can also help to close the gap that has emerged between city and countryside and to educate people about where our food comes from. Finally, it will help to make the sector more appealing to young people.