CARREFOUR X FORTNITE: THE HEALTHY MAP
| Title | CARREFOUR X FORTNITE: THE HEALTHY MAP |
| Brand | CARREFOUR |
| Product/Service | THE HEALTHY MAP |
| Category |
D05. Interactive / Immersive Experiences |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Media Placement
|
CTZAR.IO Paris, FRANCE
|
|
Additional Company
|
CARREFOUR Massy, FRANCE
|
Credits
| Nathalie Jacquier |
Carrefour |
Marketing Department France & Group |
| Beryl Fleur |
Carrefour |
Marketing Department France & Group |
| Sylvia Felix |
Carrefour |
Marketing Department France & Group |
| Théo Comet |
Carrefour |
Marketing Department France & Group |
| Marco Venturelli |
PUBLICIS CONSEIL |
President overseeing creativity |
| Marie Wallet |
PUBLICIS CONSEIL |
Account Manager |
| Pascale Beyssier |
PUBLICIS CONSEIL |
Account Manager |
| Andréa Bastianelli |
PUBLICIS CONSEIL |
Account Manager |
| Jean-François Goize |
PUBLICIS CONSEIL |
Creative Team |
| Edgar Heusch |
PUBLICIS CONSEIL |
Creative Team |
| Morgan Carrio |
PUBLICIS CONSEIL |
Creative Team |
| Christophe Defaye |
PUBLICIS CONSEIL |
Strategic team |
| Lydia Tamarat |
PUBLICIS CONSEIL |
Strategic team |
| Gautier Rennes |
PUBLICIS CONSEIL |
Social Media Team |
| Camille Olivier |
CTZAR |
Account team |
| Marie-Charlotte Mathieu |
CTZAR |
Account team |
| Mayssam Kaado |
CTZAR |
Account team |
Cultural / Context information for the jury
Gaming is a global culture. Gamers speak the same language all over the world. We have chosen the most played video game in the world (Fortnite, 350 million players) as a starting point. There is no local specificity to know but a very coded culture to get through.
Write a short summary of the ambient work.
Teaming up with European biggest streamers, we created a totally immersive experience (mobile-first, Twitch, TikTok, influencers and even in stores), aimed to change food habits on gamers.
We launched a creative map on Fortnite, the « Healthy map