| Title | BODYLOVE |
| Brand | DOVE |
| Product/Service | DOVE |
| Category |
F07. Corporate Purpose & Social Responsibility |
|
Entrant
|
EDELMAN Berlin, GERMANY
|
|
Idea Creation
|
EDELMAN Berlin, GERMANY
|
|
PR
|
EDELMAN Berlin, GERMANY
|
Credits
| Manuel Frank |
Edelman Germany |
Chief Creative Officer |
| Johanna Von Rumohr |
Edelman Germany |
Creative Director |
| Thomas Walther |
Edelman Germany |
Managing Director Strategy |
| Sina Buhler |
Edelman Germany |
Client Lead |
| Kim Santini |
Unilever |
Category Lead Skin Cleansing DACH |
| Natalie Dargus |
Unilever |
Category Lead Body & Oral Care DACH |
| Alissa Martens |
Unilever |
Brand Manager Skin & Face Care DACH |
Please tell us how the brand purpose inspired the work
Dove’s brand is synonymous with spreading the message of body positivity for all women. This has been demonstrated for over 15 years of educational, caring and thought provoking campaigns. The Dove Bodylove campaign strikes at the heart of this purpose by directly addressing the global social issue of online body shaming and the misery it can bring. It not only gives a voice to women who can share their own experiences but also brings the issue out of the shadows and gives a platform to the wider community to stand up against body shaming, providing unity and support.