Title	COP
Brand	VOLKSWAGEN
Product/Service	VOLKSWAGEN SERVICE
Category	B01. Consumer Goods
Entrant	DDB Paris, FRANCE
Idea Creation	DDB Paris, FRANCE
Production	MIKROS IMAGE Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Chief Creative Officer
Jean-François Bouchet	DDB Paris	Creative Director & Copywriter
Emmanuel Courteau	DDB Paris	Creative Director & Art Director & Photo Retoucher
Olivier Massanella	DDB Paris	Agency Supervisor
Karène Guillot	DDB Paris	Agency Supervisor
Alexandre Turcaud	DDB Paris	Agency Supervisor
Fabien BARRAU	Mikros Photo	Post-producer, Retoucher
Fabien GODENÈCHE	Mikros Photo	Head of operations
Antoine BORY	Mikros Photo	Post-producer
Marie-Cécile JUGLAIR	Mikros Photo	Post-producer
Marouan EL BEKRI	Mikros Photo	Supervisor CG
Jacob T OOMMEN	Mikros Photo	Supervisor CG, Modeling Texturing
Nicolas DUTHATCO	Mikros Photo	Modeling Texturing
Philippe ZOZOR	Mikros Photo	Modeling Texturing
Sonia APUZZO	Mikros Photo	Retoucher

Cultural / Context information for the jury

In France, on the servicing and maintenance market, competition has got tougher and tougher, from ten years, with many new brands offering cheaper prices. That is why Volkswagen Servicing & Maintenance wanted to insist on the high quality of their work.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

The campaign was mainly run through JC Decaux network (3200 x 2400 mm posters), and in-store (Volkswagen dealers), in different sizes (6 X 3 meters ad canvas, on flat screens inside the store, etc).