COP

Short List
TitleCOP
BrandVOLKSWAGEN
Product/ServiceVOLKSWAGEN SERVICE
Category B01. Consumer Goods
Entrant DDB Paris, FRANCE
Idea Creation DDB Paris, FRANCE
Production MIKROS IMAGE Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Chief Creative Officer
Jean-François Bouchet DDB Paris Creative Director & Copywriter
Emmanuel Courteau DDB Paris Creative Director & Art Director & Photo Retoucher
Olivier Massanella DDB Paris Agency Supervisor
Karène Guillot DDB Paris Agency Supervisor
Alexandre Turcaud DDB Paris Agency Supervisor
Fabien BARRAU Mikros Photo Post-producer, Retoucher
Fabien GODENÈCHE Mikros Photo Head of operations
Antoine BORY Mikros Photo Post-producer
Marie-Cécile JUGLAIR Mikros Photo Post-producer
Marouan EL BEKRI Mikros Photo Supervisor CG
Jacob T OOMMEN Mikros Photo Supervisor CG, Modeling Texturing
Nicolas DUTHATCO Mikros Photo Modeling Texturing
Philippe ZOZOR Mikros Photo Modeling Texturing
Sonia APUZZO Mikros Photo Retoucher

Cultural / Context information for the jury

In France, on the servicing and maintenance market, competition has got tougher and tougher, from ten years, with many new brands offering cheaper prices. That is why Volkswagen Servicing & Maintenance wanted to insist on the high quality of their work.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

The campaign was mainly run through JC Decaux network (3200 x 2400 mm posters), and in-store (Volkswagen dealers), in different sizes (6 X 3 meters ad canvas, on flat screens inside the store, etc).