Title	SWILE - THE MOST USELESS CARD OF THE MOMENT
Brand	SWILE
Product/Service	SWILE CARD
Category	F08. Market Disruption
Entrant	SWILE Montpellier, FRANCE
Idea Creation	STEVE PARIS, FRANCE

Name	Company	Position
Guillaume Lartigue	Steve	Co-CEO and Chef Creative Officer
test test	test	test
Julie Greffier	Steve	Art Director
Antoine Barth	Steve	Copywriter
Sandrine Delabre	Steve	Registrant

Please tell us how disruption in your market inspired the work

Swile is the first smartcard that combines all employee benefits: meal tickets, gifts, mobility, holydays and even personal money. The Swile card is essentially useable in restaurants, stores, theaters, cinemas, sport clubs… In short: in all the places that were closed during the pandemic in France. But instead of waiting for « the right moment » to launch this new card and being lost in the advertising noise come-back, Swile decided to take advantage of this situation theoretically incompatible with its activity, and launched its card through a campaign using self-mockery and humor. This campaign was broadcast on billboards (outdoor, bus, subway and train stations) in French major cities.