THE BUBBLE-MAKING NEXO | LIFE IS IN THE AIR.
| Title | THE BUBBLE-MAKING NEXO | LIFE IS IN THE AIR. |
| Brand | HYUNDAI |
| Product/Service | HYUNDAI NEXO |
| Category |
D06. Transit |
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Entrant
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JUNG VON MATT Hamburg, GERMANY
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Idea Creation
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JUNG VON MATT Hamburg, GERMANY
|
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Production
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DIGITALSINN Berlin, GERMANY
|
Credits
| Sven Rebholz |
Jung von Matt AG |
Managing Director |
| Jan Harbeck |
Jung von Matt AG |
Executive Creative Director |
| Franziska Spiess |
Jung von Matt AG |
Executive Director Digital Consulting |
| Yvonne von Daniels |
Jung von Matt AG |
Project Manager |
| Joao Peixoto |
Jung von Matt AG |
Creative Director |
| Sarah Buggle |
Jung von Matt AG |
Creative Director |
| Jasmin Schlaich |
Jung von Matt AG |
Director Social Media |
| Matthias van de Sand |
Jung von Matt AG |
Head of Moving Images |
| Harvey Wilks |
Jung von Matt AG |
Senior Copywriter |
| Natalia Fernandez |
Jung von Matt AG |
Junior Concept Creative |
| Boreum Kim |
Jung von Matt AG |
Art Director |
| Juan Kebork |
Jung von Matt AG |
Junior Copywriter |
| Lutz Lieberknecht |
DIGITALSINN Berlin |
Executive Producer |
| Julius Krappe |
DIGITALSINN Berlin |
Director Of Photography |
| Viviane Völker |
DIGITALSINN Berlin |
Producer |
| Moritz Dauerlein |
DIGITALSINN Berlin |
Second Director Of Photography |
| Bennet Weidemann |
DIGITALSINN Berlin |
1. AD |
| Borislav Salatino |
DIGITALSINN Berlin |
Production Assistant |
| Julia Kim |
Hyundai Motor Company |
Brand Communications Senior Manager |
Cultural / Context information for the jury
The Hyundai NEXO is powered using the latest hydrogen fuel cell technology, differentiating it from other modes of sustainable mobility such as electric and hybrid vehicles. The NEXO has no tailpipe emissions, except for the purified air and water it expels.
Write a short summary of the ambient work.
Hyundai’s NEXO has a hydrogen fuel cell and emits nothing but air and water, making it one of the cleanest cars on the market. To bring this innovation to life, we created a one-of-a-kind model that blows bubbles as it drives.
Alongside Berlin creative studio, Neulant van Exel, we tested, designed and 3D printed a custom bubble machine that attached to the NEXO’s tailpipes and was powered by the fuel cell and air released from the car. The bubble mixture also contained tiny, native wildflower seeds – turning the bubble car into a guerrilla gardening car, too.
The car was released onto the streets of Berlin where we drove around to the amazement of onlookers. The stunt was filmed and translated into multiple assets for Hyundai’s global digital platforms, where we could reach the world with Hyundai’s sustainable message and people could enjoy the simple joy of a bubble-blowing car.