Title	FIAT EGEA CROSS 3D
Brand	FIAT
Product/Service	EGEA CROSS
Category	E02. Ambient Outdoor
Entrant	MECIDIYE İstanbul, TURKEY
Idea Creation	MECIDIYE İstanbul, TURKEY

Name	Company	Position
Ahmet Karyagdi	People Communications	Idea

Please outline the innovative elements of the work

Creating a 3D Hologram OOH unit