BEER THERAPY

TitleBEER THERAPY
BrandPANAME BREWING COMPANY
Product/ServiceBIÈRES PANAME
Category F08. Market Disruption
Entrant L'ASSOCIE PARIS, FRANCE
Idea Creation L'ASSOCIE PARIS, FRANCE
Production L'ASSOCIE PARIS, FRANCE
Post Production L'ASSOCIE PARIS, FRANCE
Credits
Name Company Position
Mark FORGAN L'ASSOCIÉ Creative Director
Jamie STANDEN L'ASSOCIE Creative Director
Gilles RIVOLLIER L'ASSOCIÉ President
Marion TRYANT L'ASSOCIÉ Project Manager
Chloé CAMILLE L'ASSOCIÉ Art Director
Anne-Laure COMPAS L'ASSOCIÉ Account Director
Manon ESCARRAT L'ASSOCIÉ Art Director Assistant

Please tell us how disruption in your market inspired the work

Over 80% of French covid sufferers report a loss of ability to smell. And for some, this is a long lasting symptom. For lovers of food and drink like the French, this was very disruptive. Even more so for clients of Paname Brewing Company, a premium 'foodie' segment who keep up to date with the latest trends in food and drink. This is why it came time to create some new marketing for Paname, we decided to make a therapeutic beer instead of an ad campaign.