| Title | BEER THERAPY |
| Brand | PANAME BREWING COMPANY |
| Product/Service | BIÈRES PANAME |
| Category |
F08. Market Disruption |
|
Entrant
|
L'ASSOCIE PARIS, FRANCE
|
|
Idea Creation
|
L'ASSOCIE PARIS, FRANCE
|
|
Production
|
L'ASSOCIE PARIS, FRANCE
|
|
Post Production
|
L'ASSOCIE PARIS, FRANCE
|
Credits
| Mark FORGAN |
L'ASSOCIÉ |
Creative Director |
| Jamie STANDEN |
L'ASSOCIE |
Creative Director |
| Gilles RIVOLLIER |
L'ASSOCIÉ |
President |
| Marion TRYANT |
L'ASSOCIÉ |
Project Manager |
| Chloé CAMILLE |
L'ASSOCIÉ |
Art Director |
| Anne-Laure COMPAS |
L'ASSOCIÉ |
Account Director |
| Manon ESCARRAT |
L'ASSOCIÉ |
Art Director Assistant |
Please tell us how disruption in your market inspired the work
Over 80% of French covid sufferers report a loss of ability to smell. And for some, this is a long lasting symptom. For lovers of food and drink like the French, this was very disruptive. Even more so for clients of Paname Brewing Company, a premium 'foodie' segment who keep up to date with the latest trends in food and drink. This is why it came time to create some new marketing for Paname, we decided to make a therapeutic beer instead of an ad campaign.