SIGN LANGUAGE VERSION

TitleSIGN LANGUAGE VERSION
BrandSPOTIFY
Product/ServiceSPOTIFY CAMPAIGN
Category C01. Animated Digital Screens
Entrant MEDIA.MONKS Madrid, SPAIN
Idea Creation MEDIA.MONKS Madrid, SPAIN
Credits
Name Company Position
Ana Luna Media.Monks Executive Creative Director
Elías Rodríguez Media.Monks Creative Director
Javier Iglesias Media.Monks Creative Director
Hugo Costa Media.Monks Art Director
Antonio Ruiz Media.Monks Creative
Romina Martínez Media.Monks Managing Director
Clara Hernangómez Media.Monks Head of Account
Juan Luis Álvarez Media.Monks Project Manager
Noelia González Media.Monks Project Manager
Nicolás Briceño Media.Monks Head of Social
Pablo Sebastián Media.Monks Head of Video

Cultural / Context information for the jury

Spotify's branding purpose is “listening is everything.” But listening isn’t a given for all of us. How about the millions of music-lovers who can’t hear? Spanish singer-songwriter Rozalén holds those fans dear too. In fact, she always has a sign interpreter up on stage with her during concerts. Three days before the official album release, we launched the DOOH campaign that featured Rozalén’s new music, performed without sound and with hands, by the singer and her sign language interpreter. Not only did this campaign give deaf fans a unique first-listen, but it also highlights that while listening is indeed everything,

Tell the jury about the animated component of the work.

The DOOH showed video content of singer Rozalén and her sign language interpreter ‘singing’ the unreleased songs of her latest album. The DOOH did not have audio, meaning that all eyes were on the interpreter signing the songs just 3 days before the official release, giving deaf fans the chance to enjoy them first.