Title	SIGN LANGUAGE VERSION
Brand	SPOTIFY
Product/Service	SPOTIFY CAMPAIGN
Category	F07. Corporate Purpose & Social Responsibility
Entrant	MEDIA.MONKS Madrid, SPAIN
Idea Creation	MEDIA.MONKS Madrid, SPAIN

Name	Company	Position
Ana Luna	Media.Monks	Executive Creative Director
Elías Rodríguez	Media.Monks	Creative Director
Javier Iglesias	Media.Monks	Creative Director
Hugo Costa	Media.Monks	Art Director
Antonio Ruiz	Media.Monks	Creative
Romina Martínez	Media.Monks	Managing Director
Clara Hernangómez	Media.Monks	Head of Account
Juan Luis Álvarez	Media.Monks	Project Manager
Noelia González	Media.Monks	Project Manager
Nicolás Briceño	Media.Monks	Head of Social
Pablo Sebastián	Media.Monks	Head of Video

Please tell us how the brand purpose inspired the work

Spotify's branding purpose is “listening is everything.” But listening isn’t a given for all of us. How about the millions of music-lovers who can’t hear? Spanish singer-songwriter Rozalén holds those fans dear too. In fact, she always has a sign interpreter up on stage with her during concerts. Three days before the official album release, we launched the DOOH campaign that featured Rozalén’s new music, performed without sound and with hands, by the singer and her sign language interpreter. Not only did this campaign give deaf fans a unique first-listen, but it also highlights that while listening is indeed everything,