Demo Film

Presentation Image

Title	NON-BOB
Brand	VIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS)
Product/Service	PARENTS SAFETY AWARENESS ORGANISATION
Category	D02. Promotional Items & Printed Media
Entrant	HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation	HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Production	HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM

Name	Company	Position
Karen Corrigan	Happiness / An FCB alliance	Executive Creative Management
Geoffrey Hantson	Happiness / An FCB alliance	Chief Creative Officer
Katrien Bottez	Happiness / An FCB alliance	Creative Director
Tom Berth	Happiness / An FCB alliance	Concept Provider
Geert De Rocker	Happiness / An FCB alliance	Concept Provider
Joris Van der Plaetsen	Happiness / An FCB alliance	Concept Provider
Alice Amant	Happiness / An FCB alliance	Copywriter FR
Dee Verwaetermeulen	Happiness / An FCB alliance	Copywriter NL
Hans Smets	Happiness / An FCB alliance	Business Director
Emma Legein	Happiness / An FCB alliance	Account Executive
Elise Van Craen	Happiness / An FCB alliance	Influencer Marketing
Marine Vandenplas	Happiness / An FCB alliance	Connectivity Planner
Dries Lauwers	Happiness / An FCB alliance	Head of Design
Jonathan Kalifat	Happiness / An FCB alliance	Designer
Arthur De Wachter	Happiness / An FCB alliance	Producer
Dominique Turnbull	Happiness / An FCB alliance	Producer
Bart Vande Maele	Happiness / An FCB allaince	Producer
Romaine Dhainaut	Happiness / An FCB alliance	DTP
Remke Faber	Happiness / an FCB alliance	Head of Motion
Karlien Huygels	Happiness / An FCB alliance	Motion Designer
Diederik Jeangout	Fledge.TV	Creative Partner
Roeland Jeangout	Fledge.tv	Executive Producer
Francis Bosschem	Fledge.tv	Line Producer
Jaan and Michiel Jaan and Michiel	Fledge.tv	Film Director
Maxim Lahousse	Fledge.tv	DOP
Joel Bervoets	Fledge.tv	Focus Puller
Steven Van Volsem	Fledge.tv	Steadicammer
Dries Cumps	Fledge.tv	Gaffer
Dries Booms	Fledge.tv	Electro
Steven Van Roy	Fledge.tv	Soundengineer
Edward Bosschem	Fledge.tv	Location Manager
Florian Keirse	Fledge.tv	Colorgrader

Cultural / Context information for the jury

The BOB-keychain is truly iconic in Belgium (but also in The Netherlands and France). For 25 consecutive years it has been awarded to non-drunk drivers during alcohol check. 98% of all Belgians know exactly what the BOB-keychain means. So much so, that linking the first name BOB to 'designated driver' is even to be found in the Belgian dictionaries.

Write a short summary of the ambient work.

For 25 consecutive years Police has awarded non-drunk drivers during alcohol checks with special Bob keychains, making it the ultimate symbol of ‘designated driver’. Yet Belgians keep drinking and driving. So, For the 25th anniversary of the BOB-keychain, and from this year forward, drunk drivers will now also receive a keychain. In the exact same style and same yellow colour as the BOB one, but bearing names such as Axelle, Corwin, Laetitia, Nathan, Olivier, Philippe, Romina, Timmy, … children who were killed in a traffic accident caused by a driver who was driving under the influence. These hard-hitting key rings are handed out by the police during routine alcohol checks.