NON-BOB

Bronze Eurobest Award

Demo Film

Presentation Image

TitleNON-BOB
BrandVIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS)
Product/ServicePARENTS SAFETY AWARENESS ORGANISATION
Category D02. Promotional Items & Printed Media
Entrant HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Idea Creation HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Production HAPPINESS / AN FCB ALLIANCE Brussels, BELGIUM
Credits
Name Company Position
Karen Corrigan Happiness / An FCB alliance Executive Creative Management
Geoffrey Hantson Happiness / An FCB alliance Chief Creative Officer
Katrien Bottez Happiness / An FCB alliance Creative Director
Tom Berth Happiness / An FCB alliance Concept Provider
Geert De Rocker Happiness / An FCB alliance Concept Provider
Joris Van der Plaetsen Happiness / An FCB alliance Concept Provider
Alice Amant Happiness / An FCB alliance Copywriter FR
Dee Verwaetermeulen Happiness / An FCB alliance Copywriter NL
Hans Smets Happiness / An FCB alliance Business Director
Emma Legein Happiness / An FCB alliance Account Executive
Elise Van Craen Happiness / An FCB alliance Influencer Marketing
Marine Vandenplas Happiness / An FCB alliance Connectivity Planner
Dries Lauwers Happiness / An FCB alliance Head of Design
Jonathan Kalifat Happiness / An FCB alliance Designer
Arthur De Wachter Happiness / An FCB alliance Producer
Dominique Turnbull Happiness / An FCB alliance Producer
Bart Vande Maele Happiness / An FCB allaince Producer
Romaine Dhainaut Happiness / An FCB alliance DTP
Remke Faber Happiness / an FCB alliance Head of Motion
Karlien Huygels Happiness / An FCB alliance Motion Designer
Diederik Jeangout Fledge.TV Creative Partner
Roeland Jeangout Fledge.tv Executive Producer
Francis Bosschem Fledge.tv Line Producer
Jaan and Michiel Jaan and Michiel Fledge.tv Film Director
Maxim Lahousse Fledge.tv DOP
Joel Bervoets Fledge.tv Focus Puller
Steven Van Volsem Fledge.tv Steadicammer
Dries Cumps Fledge.tv Gaffer
Dries Booms Fledge.tv Electro
Steven Van Roy Fledge.tv Soundengineer
Edward Bosschem Fledge.tv Location Manager
Florian Keirse Fledge.tv Colorgrader

Cultural / Context information for the jury

The BOB-keychain is truly iconic in Belgium (but also in The Netherlands and France). For 25 consecutive years it has been awarded to non-drunk drivers during alcohol check. 98% of all Belgians know exactly what the BOB-keychain means. So much so, that linking the first name BOB to 'designated driver' is even to be found in the Belgian dictionaries.

Write a short summary of the ambient work.

For 25 consecutive years Police has awarded non-drunk drivers during alcohol checks with special Bob keychains, making it the ultimate symbol of ‘designated driver’. Yet Belgians keep drinking and driving. So, For the 25th anniversary of the BOB-keychain, and from this year forward, drunk drivers will now also receive a keychain. In the exact same style and same yellow colour as the BOB one, but bearing names such as Axelle, Corwin, Laetitia, Nathan, Olivier, Philippe, Romina, Timmy, … children who were killed in a traffic accident caused by a driver who was driving under the influence. These hard-hitting key rings are handed out by the police during routine alcohol checks.