| Title | SUPERPOWER CREATIVITY |
| Brand | ADC |
| Product/Service | ADC FESTIVAL |
| Category |
C01. Animated Digital Screens |
|
Entrant
|
ART DIRECTORS CLUB GERMANY Berlin, GERMANY
|
|
Idea Creation
|
ÜBERGROUND Hamburg, GERMANY
|
Credits
| Anna Meissner |
Überground |
Creative Direction |
| Jo Marie Farwick |
Überground GmbH |
Creative Direction |
| Anita Müller |
Überground GmbH |
Art Direction |
| Susann Ermes |
Überground GmbH |
Project Management |
| Dirk Weyer |
Studio Weyer & Grill |
Foto & Motion |
| Mirko Kräft |
Studio Weyer & Grill |
Assist |
| Volker Hobl |
Studio Weyer & Grill |
Food Styling & Setdesign |
| Kathrin Elvers |
Studio Weyer & Grill |
Kamera Assistent |
| Zamarin Wahdat |
Studio Weyer & Grill |
DOP |
| Michael Eilers |
Überground GmbH |
Direction & Editor |
| Anna Meissner |
Überground |
Director |
| Anita Müller |
Überground GmbH |
Director |
Cultural / Context information for the jury
No matter what this world has in store for us – creativity is the key. So, in 2020, times of home offices and zoom calls, coming up with a campaign for the German Art Director’s Club, one of Europe’s leading associations for creatives, had to nail the jelly on the wall – literally! Because the superpower creativity - always finds a way.
Tell the jury about the animated component of the work.
As a festival announcement with a simple and colorful idea, we nailed different jelly puddings on the wall by using the ADC trophy. These motifs were even more hypnotic in motion than in print and on posters. And made for the digital (advertising) world, with many possibilities to jelly-up your creative and professional life.
It’s a wobbling proof what creativity can do: everything!