Title	ROADCROSS SCHWEIZ «TEARS»
Brand	ROADCROSS SCHWEIZ
Product/Service	ROADCROSS SCHWEIZ
Category	A06. Not-for-profit / Charity / Government
Entrant	FARNER PR Zurich, SWITZERLAND
Idea Creation	FARNER PR Zurich, SWITZERLAND
Media Placement	FARNER PR Zurich, SWITZERLAND

Name	Company	Position
Stéphanie Anne Kebeiks	RoadCross Schweiz	Client
Mike Egle	RoadCross Schweiz	Client
Patrizia Koller	RoadCross Schweiz	Client
Philipp Skrabal	Farner Consulting AG	Agency
Jill-Nadine Reuvener	Farner Consulting AG	Agency
Bruce Roberts	Farner Consulting AG	Agency
Jonas Brändli	Farner Consulting AG	Agency
Mathias Kröbl	Farner Consulting AG	Agency
Lea Schindler	Farner Consulting AG	Agency
Martin Hofer	Farner Consulting AG	Agency
Constanze Fristensky	Farner Consulting AG	Agency
Lisa Widmer	Farner Consulting AG	Agency
Jill-Nadine Reuvener	Farner Consulting AG	Agency
Pedro Velasquez	Farner Consulting AG	Agency
Ennio Cadau	Farner Consulting AG	Agency
Vincent Dixon	Vincent Dixon Photogrpahy	Photos
Peter van de Riet	Hyperculture	Illustrations
Laetitia Delangle	FeelGood Creative	Retouching
Anton Yevstafiev	FeelGood Creative	Retouching

Cultural / Context information for the jury

Distraction caused by smartphones has replaced drinking and driving as the most frequent cause of accidents in Switzerland. Particularly affected are 16- to 24-year-olds who have grown up with cell phones but are now making their entry into road traffic. On foot, on bike and, of course, in cars. This target group needs to be sensitized and made aware of the dangerous situations that can be avoided by simply leaving your cell phone in your pocket whilst on the road. To achieve this, we adapted the popular filter effect visuals from socials apps and created augmented portraits, but with a powerful twist. The facial expression is pure sadness, which creates strong disbalance in the perception of the spectator as they are used to see happy faces in this context.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes, Its larger