JEREMY CLARKSON IS A F***ER
| Title | JEREMY CLARKSON IS A F***ER |
| Brand | AMAZON PRIME VIDEO |
| Product/Service | CLARKSON'S FARM |
| Category |
C01. Animated Digital Screens |
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Entrant
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FOREVER BETA London, UNITED KINGDOM
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Idea Creation
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FOREVER BETA London, UNITED KINGDOM
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Production
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FOREVER BETA London, UNITED KINGDOM
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Additional Company
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COLLAGE Madrid, SPAIN
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Credits
| Paulo Areas |
Forever Beta |
Chief Creative Officer |
| Darren Cox |
Forever Beta |
Head of Design |
| Jessica Purchon |
Forever Beta |
Copywriter |
| Britney Beeby |
Forever Beta |
Senior Creative |
| Harriet Stockwell |
Forever Beta |
Senior Creative |
| Luiz Medeiros |
Forever Beta |
Senior Art Director |
| Jesper Norgaard |
Forever Beta |
Senior Strategist |
| Sasha Oglanby |
Forever Beta |
Producer |
Cultural / Context information for the jury
Jeremy Clarkson is one of the most controversial characters on TV.
When Amazon Prime Video wanted to launch his new show, CLARKSON'S FARM, in the Nordics (Sweden, Norway, Denmark and Finland) we decided to enhance his best (and worst) attributes to generate interest for the launch.
It’s the same well-known Jeremy Clarkson, from Top Gear and Grand Tour- but instead of drifting sideways in exotic cars, he's growing crops on his farm in the Cotswolds.
Clarkson is perceived to be polarising. So we decided to use this universal perception to our advantage and create an eye-catching campaign.
The campaign created a buzz in the Nordics and was so well liked, by Amazon and Jeremy Clarkson himself (to quote him, "Well they're not wrong are they?") that it was picked up by the Netherlands and UK markets as well.
Tell the jury about the animated component of the work.
We launched thousands of billboards in a multinational campaign across 7 countries with one simple message: JEREMY CLARKSON IS A F***ER, turning this bold unbranded statement into a trending topic on social media.
A few days later, on the day of the launch, we replaced all the ads and billboards to reveal what we really meant... Jeremy Clarkson is a FARMER.
The reveal got people talking, echoing for weeks across social media and helping to turn the show into APV’s most watched original show to date in the UK.