Title	GRACE
Brand	UNILEVER, DOVE
Product/Service	DOVE MASTERBRAND
Category	A01. Consumer Goods
Entrant	OGILVY London, UNITED KINGDOM
Idea Creation	OGILVY London, UNITED KINGDOM
Media Placement	MINDSHARE New York, USA
PR	EDELMAN New York, USA
PR 2	HALPERN PR London, UNITED KINGDOM
Production	INDEPENDENT London, UNITED KINGDOM
Post Production	THE QUARRY London, UNITED KINGDOM
Post Production 2	ABSOLUTE POST London, UNITED KINGDOM
Post Production 3	GRAND CENTRAL RECORDING STUDIOS London, UNITED KINGDOM
Post Production 4	BIG SYNC MUSIC London, UNITED KINGDOM
Post Production 5	THE FORGE London, UNITED KINGDOM

Name	Company	Position
Alessandro Manfredi	Unilever	Global Dove, Executive Vice President
Sophie van Ettinger	Unilever	Global Brand Vice President - Dove Masterbrand
Leandro Barreto	Unilever	Brand Vice President
Edo Briola	Unilever	Global Brand Director. Dove Masterbrand
Hugo Rawlinson	Global Brand Manager, Dove Masterbrand	Global Brand Manager, Dove Masterbrand
Alix Colin	Unilever	Global Brand Manager, Dove Masterbrand
Daniel Fisher	Ogiilvy	Global Executive Creative Director Unilever
Juliana Paracencio	Ogilvy	Global Creative Director
Liam Bushby	Ogilvy	Art Director
Alison Steven	Ogilvy	Copywriter
Ollie Jarrott	Ogilvy	Head of Copy
Matt Nankivell	Ogilvy	Head of Art
Sian Hughes	Ogilvy	Design Lead Integrated
Jo Bacon	Ogilvy	Global Business Lead, WPP Unilever
Sam Pierce	Ogilvy	Global Managing Partner
Georgie Howard	Ogilvy	Global Business Director
Grace Boyle	Ogilvy	Account Manager
Zahra Mair	Ogilvy	Project Manager
James Brook-Partridge	Ogilvy	Head of Integrated Production
Sally Lipsius	Ogilvy	Film Producer
Sue Lee Stern	Ogilvy	Film Producer
Sarah Thomson	Ogilvy	Head of Art Production (Unilever)
Chloe Jahanshahi	Ogilvy	Art Producer
Ben Kay	Ogilvy	Chief Strategy Officer
Ila De Melloa Kamath	Ogilvy	Strategy Partner
Justin Jackson	Ogilvy	Senior Social Strategist
Benito Montorio	Independent	Director
Steve Annis	Independent	Director of Photography
Verity White	Independent	Executive Producer
Eakhurst Eakhurst	Independent	Producer
Sam Jones	The Quarry	Editor
Scott Crane	The Quarry	Editor
Phil Oldham	Absolute	VFX Supervisor and lead flame artist
Lucas Warren	Absolute	VFX Artist
Tom Clapp	Absolute	VFX Artist
Carl Godwin-Alvarez	Absolute	VFX Artist
Jonas McQuiggan	Absolute	Motion graphics and design
Sally Heath	Absolute	Executive Producer
Munzie Thind	Grand Central Studios	Engineer
Philip Klein	Big Sync	Composer/Arranger
Sophie Harris-Taylor	Swerve Represents	Photographer
Lucy Barbour	Swerve Represents	Stills Producer
Justin Shurmer	The Forge	Retoucher

Cultural / Context information for the jury

Since the film Evolution, Dove have been fighting unrealistic beauty standards. Sadly, those same unrealistic beauty standards still exist today and it’s far worse: instead of media distorting their images, the young girls are distorting their own selfies using retouching apps. A disturbing trend that has been exacerbated by social media pressures and phone time during the pandemic. In fact, 80% of girls are now using retouching apps by the age of 13. This level of distortion is going as far to cause selfie dysmorphia and a rise in cosmetic surgery. It’s something parenting groups are becoming increasingly anxious about.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

We ran larger format billboards such as static 48 Sheet, and smaller ones such as Static 6 Sheet and D6S digital OOH.