BEETHOVEN X THE AI PROJECT
| Title | BEETHOVEN X THE AI PROJECT |
| Brand | TELEKOM |
| Product/Service | TELEKOM |
| Category |
D04. Live Advertising & Events |
|
Entrant
|
DDB GERMANY Berlin, GERMANY
|
|
Idea Creation
|
DDB GERMANY Berlin, GERMANY
|
Credits
| Dennis May |
DDB Group Germany |
CCO |
| Diana Sukopp |
DDB Group Germany |
CCO |
| Florian Grimm |
DDB Group Germany |
MD Creative |
| Karsten Ruddigkeit |
DDB Group Germany |
ECD |
| Dennis Krumbe |
DDB Group Germany |
CD Copy |
| Mark Räke |
DDB Group Germany |
CD Art |
| Anna Rösch |
DDB Group Germany |
Senior Copy Writer |
| Saskia krug |
DDB group Germany |
Senior Art Director |
| Simon Hansen |
DDB Group Germany |
Executive Director Client Service |
| Katrin Spiegel |
DDB Group Germany |
Executive Director Client Service |
| Meike van Meegen |
DDB Group Germany |
Agency Producer |
| Natalie Kröger |
DDB Group Germany |
Account Director |
| Luca Seichter |
DDB Group Germany |
Account Director |
| Edward Jasion |
DDB Group Germany |
AM & CE |
| Ahmed Elgammal |
Rutgers University |
AI Expert |
| Matthias Röder |
The Mindshift |
Musicologist |
| Mark Gotham |
Cornell University |
Music Theorist |
| Walter Werzowa |
Musikvergnuegen |
Composer |
| Giacomo Lodi |
Hastings Audio Network |
Audio Post Production |
| David Hortmann |
Optix Post Production |
Editor |
| Philipp Grösser |
Optix Post Production |
Editor |
| Romuald Golenia |
Optix Post Production |
Producer |
| Florian Engels |
Optix Post Production |
Motion Design |
| Chris Iskandar |
Optix Post Production |
Motion Design |
| Can Ibar |
Optix Post Production |
VFX |
| Michael Gottschalk |
Optix Post Production |
VFX |
| Patrick Günther |
Optix Post Production |
VFX |
| Michael Schuld |
Telekom (Telekom Deutschland GmbH) |
Business Unit Lead TV & Entertainment |
| Stephan Althoff |
Telekom (Deutsche Telekom AG) |
Lead Corporate Sponsoring |
Cultural / Context information for the jury
In 2020, Germany celebrated the 250th birthday of its most renowned composer: Ludwig van Beethoven. Telekom, the country’s leading telco provider, wanted to honor the genius with a unique project – by completing his unfinished 10th symphony through artificial intelligence.
The challenge was immense. At the time, AI couldn’t continue a piece of music for more than a few seconds. A team of world-renowned AI experts, music historians, musicologists and composers was gathered to create a fundamentally new generation of AI. The new AI intensely studied Beethoven’s music – and then started to compose like a true genius: hundreds of phrases each night. The experts selected the most powerful ones and gave them back to the AI to elaborate upon. After three years of work and two million notes, Beethoven’s last symphony was ready to be performed for the first time in history!
Write a short summary of the ambient work.
On the 9th of October 2021, the premiere of Beethoven’s 10th symphony could finally take place. In the Telekom Forum Bonn, 900 guests experienced how the composer’s last sketches had been turned into live music – performed by star organist Cameron Carpenter and the famous Beethoven Orchestra Bonn.
Another 2500 guests attended a second concert at the Elbphilharmonie Hamburg, while thousands of viewers followed the events on Telekom's own TV channel and via a free Livestream on the website.