Title Brand Product / Service Entrant Company Location Idea Creation Company Location PR Location Award
E05 Sponsorship & Brand Partnership
MADE BY DENMARK
HUMMEL / OFFICIAL DENMARK FOOTBALL JERSEY
ENVISION Aarhus DENMARK ENVISION
Aarhus
DENMARK GEELMUYDEN KIESE
Copenhagen
DENMARK
F01 Integrated Campaign led by PR
SIZE MATTERS
PEPSICO / WOTSITS GIANTS
PEPSICO Reading UNITED KINGDOM SPLENDID COMMUNICATIONS
London
UNITED KINGDOM
TOO CLOSE TO HOME
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY CORA COMMUNICATIONS
İstanbul
TURKEY
Short List
LULLABIES - THE BEDTIME PROJECT
SPOTIFY / SPOTIFY KIDS
JUNG RELATIONS Stockholm SWEDEN JUNG RELATIONS
Stockholm
SWEDEN JUNG RELATIONS
Stockholm
SWEDEN
ALL FIGURES ARE BEAUTIFUL
PI "UŽSTATO SISTEMOS ADMINISTRATORIUS" (USAD) / LITHUANIAN DEPOSIT SYSTEM
FABULA: RUD PEDERSEN GROUP Vilnius LITHUANIA FABULA: RUD PEDERSEN GROUP
Vilnius
LITHUANIA FABULA: RUD PEDERSEN GROUP
Vilnius
LITHUANIA
PROOFS OF LOVE – THE WUPPERTAL SUSPENSION RAILROAD CRISIS COMMUNICATION
WUPPERTALER STADTWERKE / WUPPERTAL SUSPENSION RAILROAD
KOMM PASSION Dusseldorf GERMANY KOMM PASSION
Dusseldorf
GERMANY KOMM PASSION
Dusseldorf
GERMANY
G01 Local Brand
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE WEBER SHANDWICK
Paris
ROWAT PR
Beirut
WEBER SHANDWICK
Istanbul
WEBER SHANDWICK
Istanbul
WEBER SHANDWICK
London
FRANCE
LEBANON
TURKEY
UNITED KINGDOM
Short List
G02 Challenger Brand
DON'T HATE. IMITATE. - THE SUPER BOWL CLAPBACK
AUDI NORWAY / AUDI E-TRON
POL Oslo NORWAY POL
Oslo
NORWAY
G03 Single-market Campaign
MEOWBOOK
LENOVO / LENOVO MEOWBOOK
LEO BURNETT UKRAINE Kiev UKRAINE LEO BURNETT UKRAINE
Kiev
UKRAINE LEO BURNETT UKRAINE
Kiev
MSL UKRAINE
Kyiv
UKRAINE
CALL GIRLS
TALITA / TALITA
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN BCW
Stockholm
SWEDEN
THE KISS OF DANTE AND BEATRICE
UNILEVER / AXE
LOLA MULLENLOWE Madrid SPAIN LOLA MULLENLOWE
Madrid
SPAIN
RESTORY
CANON / CANON
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
Short List
G04 Social Behaviour
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN BCW
Stockholm
SWEDEN
GEORGE FROM 1973
SBER / STATE-OWNED RUSSIAN BANK
SBER Moscow RUSSIA LEO BURNETT
Moscow
RUSSIA
CAN I HELP?
IKEA / IKEA
WE ARE SOCIAL Milan ITALY WE ARE SOCIAL
Milan
ITALY
NO SPOILER HEIST
NETFLIX ITALY / NO SPOILER HEIST
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK UNCLE GREY
Copenhagen
DENMARK
NOW'S THE TIME TO STARE
PARALYMPIC TEAM BELGIUM / ORGANISATION IN BELGIUM FOR PEOPLE WITH DISABILITIES
MUTANT Antwerp BELGIUM MUTANT
Antwerp
BELGIUM
Short List
G05 Cultural Insight
CRISP IN / CRISP OUT
PEPSICO / WALKERS CRISPS
PEPSICO Reading UNITED KINGDOM VCCP
London
UNITED KINGDOM
TOO CLOSE TO HOME
RECKITT-FINISH / DISHWASHER DETERGENT
HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY CORA COMMUNICATIONS
İstanbul
TURKEY
#NOTCOMINGHOME
NEWTOWN ACTION ALLIANCE / GUN VIOLENCE PREVENTION
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
BHUITRES
BOUYGUES TELECOM / BOUYGUES TELECOM
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
McCANN Paris FRANCE McCANN
Paris
FRANCE WEBER SHANDWICK
Paris
ROWAT PR
Beirut
WEBER SHANDWICK
Istanbul
WEBER SHANDWICK
Istanbul
WEBER SHANDWICK
London
FRANCE
LEBANON
TURKEY
UNITED KINGDOM
Grand Prix
CITY SKIS – THE WORLD'S FIRST URBAN SKI SHARE
THE CITY OF LAHTI / EUROPEAN GREEN CAPITAL 2021
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI
FINLAND
G06 Breakthrough on a Budget
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
"CANCELLED CLOWN"
BURGER KING / BURGER KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
THE WORLD'S MOST BEAUTIFUL GAMING EXPERIENCE
UBISOFT NORDIC / ASSASSIN'S CREED VALHALLA
PR-OPERATØRENE Oslo NORWAY PR-OPERATØRENE
Oslo
NORWAY PR-OPERATØRENE
Oslo
NORWAY
MIGRANTS ON AMAZON
AUBERGE DES MIGRANTS / AUBERGE DES MIGRANTS
BETC Paris FRANCE BETC
Paris
FRANCE BETC
Paris
FRANCE
Short List
MONEY MAKES MONEY
COMMUNITIES FOR DEVELOPMENT / COMMUNITIES FOR DEVELOPMENT
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
DUDE
Milan
FINLAND
ITALY
THIRD CITY
London
UNITED KINGDOM
GAIA: #NOTANACCESSORY
GAIA / ANIMAL RIGHTS
FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM FAMOUS RELATIONS
Brussels
BELGIUM
#WEATHERCORRECTION
NEUE DEUTSCHE MEDIENMACHER*INNEN (NEW GERMAN MEDIA MAKERS) / DIVERSITY IN GERMAN MEDIA
KETCHUM PUBLICO Vienna AUSTRIA KETCHUM PUBLICO
Vienna
GO & TRY
Vienna
AUSTRIA KETCHUM PUBLICO
Vienna
KETCHUM GERMANY
Düsseldorf
AUSTRIA
GERMANY
G07 Corporate Purpose & Social Responsibility
UNMUTE
UNILEVER / EQUITY, DIVERSITY AND INCLUSION
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
#BUYBACKFRIDAY
IKEA / IKEA
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
INVISIBLE PETITIONS
WE WILL STOP FEMICIDE PLATFORM / SOCIAL RESPONSIBILITY
WE WILL STOP FEMICIDE PLATFORM İstanbul TURKEY TBWA\ISTANBUL
TURKEY
Short List
TOMATOES ON 5TH
EAT THIS / HORTICULTURE
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU
Amsterdam
THE NETHERLANDS ROORDA RECLAMEBUREAU
Amsterdam
THE NETHERLANDS
CALL GIRLS
TALITA / TALITA
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
MARKED FOR LIFE
TRYGG-HANSA / INSURANCE
TRYGG-HANSA Stockholm SWEDEN BCW
Stockholm
SWEDEN BCW
Stockholm
SWEDEN
BODYLOVE
DOVE / DOVE
EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY EDELMAN
Berlin
GERMANY
CANON TRUTHMARK
CANON / CANON R5 & R6
UNCLE GREY Copenhagen DENMARK UNCLE GREY
Copenhagen
DENMARK UNCLE GREY
Copenhagen
DENMARK
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
G08 Market Disruption
A PIECE OF AJAX
AFC AJAX / AFC AJAX
ONE:NIL Amsterdam THE NETHERLANDS AFC AJAX
Amsterdam
ONE:NIL
Amsterdam
THE NETHERLANDS HET PR BUREAU
Amsterdam
THE NETHERLANDS
Short List