#BORNEQUAL – WHAT IT MEANS
| Title | #BORNEQUAL – WHAT IT MEANS |
| Brand | TERRE DES FEMMES |
| Product/Service | 40 YEARS CAMPAIGN |
| Category |
A06. Not-for-profit / Charity / Government |
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Entrant
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Idea Creation
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Media Placement
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Additional Company
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ARTBOX Amsterdam, THE NETHERLANDS
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Additional Company 2
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MOKOH MUSIC Berlin, GERMANY
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Credits
| Isabelle Benz |
TBWA\Switzerland AG |
Art Director |
| Lisa Bolte |
TBWA\Switzerland |
Copywriter |
| Angelo Sciullo |
TBWA\Switzerland AG |
Creative Director |
| Manuel Wenzel |
TBWA Switzerland AG |
Executive Creative Director |
| Nadja Stickl |
TBWA\Switzerland AG |
Group Account Director |
| Stephan Moritz |
MOKOH Music Berlin |
Executive Producer |
| Tobi Vogel |
MOKOH Music Berlin |
Music Composer |
| Jurg Neve |
KATANÁNGA |
Director |
| Geert Jansen |
Artbox |
Executive Producer |
| Sonja Dam |
Artbox |
Project Manager |
| Markus Driessen |
Artbox |
Design |
| Kees Sparnaaij |
Artbox |
Animation |
Cultural / Context information for the jury
Terre des Femmes Germany is one of the very first female rights NGOs in the world. And they celebrate their 40th anniversary in 2021. With this campaign we took a conceptionally overarching approach on the absurdity of the still existing global injustice women face globally. And played it on TV and Online-Video, did DOOHs, Print ADs Posters and a lot of social media.
Translation. Provide a full English translation of any text.
That’s an X chromosome.
You cannot see it, but billions of women feel it every day.
Since 1981 we have made sure that an X chromosome does not ruin your life.
XX #bornequal