| Title | #BORNEQUAL – MUTILATION |
| Brand | TERRE DES FEMMES |
| Product/Service | 40 YEARS CAMPAIGN |
| Category |
A06. Not-for-profit / Charity / Government |
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Entrant
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Idea Creation
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Media Placement
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TBWA\ SWITZERLAND Zurich, SWITZERLAND
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Additional Company
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ARTBOX Amsterdam, THE NETHERLANDS
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Additional Company 2
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MOKOH MUSIC Berlin, GERMANY
|
Credits
| Isabelle Benz |
TBWA\Switzerland AG |
Art Director |
| Lisa Bolte |
TBWA\Switzerland |
Copywriter |
| Angelo Sciullo |
TBWA\Switzerland AG |
Creative Director |
| Manuel Wenzel |
TBWA Switzerland AG |
Executive Creative Director |
| Nadja Stickl |
TBWA\Switzerland AG |
Group Account Director |
| Stephan Moritz |
MOKOH Music Berlin |
Executive Producer |
| Tobi Vogel |
MOKOH Music Berlin |
Music Composer |
| Jurg Neve |
KATANÁNGA |
Director |
| Geert Jansen |
Artbox |
Executive Producer |
| Sonja Dam |
Artbox |
Project Manager |
| Markus Driessen |
Artbox |
Design |
| Kees Sparnaaij |
Artbox |
Animation |
Cultural / Context information for the jury
Terre des Femmes Germany is one of the very first female rights NGOs in the world. And they celebrate their 40th anniversary in 2021. With this campaign we took a conceptionally overarching approach on the absurdity of the still existing global injustice women face globally. And played it on TV and Online-Video, did DOOHs, Print ADs Posters and a lot of social media.
Translation. Provide a full English translation of any text.
the meaning of two X chromosomes.
Biologically
The standard formation of a female organism.
Socially
A 20% lower salary. Becoming one of 1 million victims of rape each year. Worse opportunities in the job market. Becoming one of 30% of violent partnerships worldwide. Becoming one of 72% of victims of detected human trafficking. Not being born at all in many countries. Possible forced prostitution. Being one of the girls married off every 28 minutes before they are of age. The risk of being a victim of one of 137 femicides every day. Not being accepted in the online gaming scene. Being one of 200 million girls with mutilated genitals. No legal right to abortions, depending on where they live.
Since 1981 we have made sure that an X chromosome does not ruin your life.
XX #bornequal