Title	MERCEDES-BENZ CELEBRATES JEWISH'S HOLIDAYS
Brand	MERCEDES-BENZ
Product/Service	MERCEDES-BENZ
Category	D05. Cultural Insight
Entrant	NO, NO, NO, NO, NO, YES Tel Aviv, ISRAEL
Idea Creation	NO, NO, NO, NO, NO, YES Tel Aviv, ISRAEL

Name	Company	Position
Gideon Amichay	Gideon Amichay / No, No, No, No, No, Yes	Founder & Chief Creative Officer
Gil Aviyam	Gideon Amichay / No, No, No, No, No, Yes	Art Director
Ouriel Ferencz	Gideon Amichay / No, No, No, No, No, Yes	Copywriter
Tom Bar	Gideon Amichay / No, No, No, No, No, Yes	Account Director
Lee Ben David	Gideon Amichay / No, No, No, No, No, Yes	Account Director
Tal Fishbain	Gideon Amichay / No, No, No, No, No, Yes	Account Director
Omri Frydman	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Yaron Itzhkov	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Liat Lapushin	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Tami Mor	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Eyal Nevo	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Zeev Ravid	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Rony Schneider	Gideon Amichay / No, No, No, No, No, Yes	Creative Team
Gali Snir	Gideon Amichay / No, No, No, No, No, Yes	Creative Team

Translation. Provide a full English translation of any text.

Shana Tovah: Happy new year

Please tell us about the cultural insight that inspired the work

Mercedes-Benz Israel published a greeting campaign celebrating the important Jewish holidays - Rosh Hashanah and Hanukkah. 1- Rosh Hashanah The Hebrew greeting on Rosh Hashanah (The Jewish new year) is "Shanah Tovah" usually with Honey, as the traditional dish. A New Year Greeting print ad by Mercedes-Benz Israel. 2- Hanukkah On Hanukkah, a Jewish custom is to play the “Dreidel”, a traditional four-sided spinning top. A Hanukkah greeting print ad by Mercedes-Benz Israel.