Title	TWELVE
Brand	SERVICEPLAN GROUP
Product/Service	TWELVE MAGAZINE
Category	C01. Commercial Publications
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Production	SERVICEPLAN GERMANY Munich, GERMANY

Name	Company	Position
Alex Schill	SERVICEPLAN GROUP	Global Chief Creative Officer
Beate Gronemann	SERVICEPLAN GROUP	Art direction/Picture desk
Alexandra Berger	SERVICEPLAN GROUP	Editor-in-chief
Julia Becker	SERVICEPLAN GROUP	Concept/Project lead
Franziska Siebald	SERVICEPLAN GROUP	Project management
Marie Jeanson	SERVICEPLAN GROUP	Project management
Katy Pergelt	SERVICEPLAN GERMANY	Lead print media production
Jonathan Meese	Freelance artist	Artist

Cultural / Context information for the jury

The Serviceplan Group publishes TWELVE magazine, our individual annual review, once a year since 2015. With an overarching theme – which, amid the coronavirus pandemic, is “Rethink” for this issue – TWELVE covers the most important topics and trends related to brands, media and communication. The theme not only runs through the current issue of TWELVE like a common thread but is also reflected in our rethink of its visual concept. We gave German contemporary artist Jonathan Meese carte blanche to treat the magazine as a “blank canvas”. He was given a raw version of the layout containing only texts and photos. The resulting artwork redefines the “Rethink” concept on every page and inspiring the reader to think beyond the contents and layout. With a print circulation of 7,000 copies, TWELVE is sent out to the Serviceplan Group’s most important clients and contacts in Germany and abroad.

Translation. Provide a full English translation of any text.

Publication is in English