2021 Print & Publishing

GIRLS

Silver Eurobest Campaign Award
TitleGIRLS
BrandBURGER KING
3 of 3 Campaign
Product/ServiceBURGER KING
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Idea Creation 2 INGO HAMBURG, GERMANY
Media Placement CAW MEDIA GMBH Bünde, GERMANY
Media Placement 2 MINDSHARE Frankfurt, GERMANY
Additional Company BURGER KING DEUTSCHLAND GMBH Hannover, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Creative Chairman
Bjoern Bremer Ogilvy Chief Executive & Creative Officer
Tobias Ahrens INGO Hamburg Managing Director/Chief Creative Officer
Guillermo Aliaga-Pueyrredón Ogilvy Art Director
Tomás O'Gorman Ogilvy Copywriter
Amelie Schwall INGO Hamburg Account Management
Magdalena Bulle Ogilvy Art Buyer
Simone Kliesch Ogilvy Art Buyer
Jules Esick Freelancer Photographer
Christiane Bloemeke Mindshare Media Buyer
Klaus Schmaeing Burger King Deutschland GmbH Client
Danny Wilming Burger King Deutschland GmbH Client
Kira Hamer Burger King Deutschland GmbH Client
Paula-Isabelle Stahlhut Burger King Deutschland GmbH Client

Cultural / Context information for the jury

Lockdown brought a new element to the desolate urban landscape: People dining at the streets. Uncomfortable positions, improvised furniture, and arguable hygiene, made the whole street-dining thing a not so pleasant experience. Our street photographer captured Burger King customers on the spot. These fresh and raw slices of life built an insightful campaign created with an anticipating mind, and an optimist heart. The day Burger King was re-opening we were ready to announce it, celebrating that finally, the days of having a Whopper next to a dog peeing, were over.