Title	GIRLS
Brand	BURGER KING
	3 of 3 Campaign
Product/Service	BURGER KING
Category	A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation 2	INGO HAMBURG, GERMANY
Media Placement	CAW MEDIA GMBH Bünde, GERMANY
Media Placement 2	MINDSHARE Frankfurt, GERMANY
Additional Company	BURGER KING DEUTSCHLAND GMBH Hannover, GERMANY

Name	Company	Position
Dr. Stephan Vogel	Ogilvy	Creative Chairman
Bjoern Bremer	Ogilvy	Chief Executive & Creative Officer
Tobias Ahrens	INGO Hamburg	Managing Director/Chief Creative Officer
Guillermo Aliaga-Pueyrredón	Ogilvy	Art Director
Tomás O'Gorman	Ogilvy	Copywriter
Amelie Schwall	INGO Hamburg	Account Management
Magdalena Bulle	Ogilvy	Art Buyer
Simone Kliesch	Ogilvy	Art Buyer
Jules Esick	Freelancer	Photographer
Christiane Bloemeke	Mindshare	Media Buyer
Klaus Schmaeing	Burger King Deutschland GmbH	Client
Danny Wilming	Burger King Deutschland GmbH	Client
Kira Hamer	Burger King Deutschland GmbH	Client
Paula-Isabelle Stahlhut	Burger King Deutschland GmbH	Client

Cultural / Context information for the jury

Lockdown brought a new element to the desolate urban landscape: People dining at the streets. Uncomfortable positions, improvised furniture, and arguable hygiene, made the whole street-dining thing a not so pleasant experience. Our street photographer captured Burger King customers on the spot. These fresh and raw slices of life built an insightful campaign created with an anticipating mind, and an optimist heart. The day Burger King was re-opening we were ready to announce it, celebrating that finally, the days of having a Whopper next to a dog peeing, were over.