2021 Print & Publishing

OLD WOMAN EATING PORRIDGE

TitleOLD WOMAN EATING PORRIDGE
BrandCURTICE BROTHERS
Product/ServiceCURTICE BROTHERS KETCHUP
Category A01. Consumer Goods
Entrant OGILVY GERMANY Frankfurt, GERMANY
Idea Creation OGILVY GERMANY Frankfurt, GERMANY
Additional Company CURTICE BROTHERS Duesseldorf, GERMANY
Additional Company 2 AKG-IMAGES Berlin, GERMANY
Additional Company 3 BPK Berlin, GERMANY
Credits
Name Company Position
Dr. Stephan Vogel Ogilvy Creative Chairman
Siyamak Jung Ogilvy Chief Creative Officer
Florian Hucker Ogilvy Executive Creative Director
Felix Lemcke Ogilvy Executive Creative Director
Felipe Galiano Ogilvy Creative Director
Hugo Pareja Ogilvy Art Director
Alexa Bortz Ogilvy Art Director
Hajra Tariq Ogilvy Art Director
Nur Solehin Ogilvy Art Director
Helge Hoffmann Ogilvy Copywriter
Shlomo Genchin Ogilvy Copywriter
Gabriel Metsu Freelancer Illustrator / Painter
Gerard ter Borch Freelancer Illustrator / Painter
Nicolaes Maes Freelancer Illustrator / Painter
Jozef Israels Freelancer Illustrator / Painter
Bjoern Bremer Ogilvy Account Management
Magdalena Bulle Ogilvy Art Buyer
Simone Kliesch Ogilvy Art Buyer
Sam Shandermani Ogilvy Editor
Ulrich Schroers Curtice Brothers GmbH Client

Cultural / Context information for the jury

In order to promote the traditional brand Curtice Brothers and their delicious ketchup, we took advantage of a piece of art history in this series of advertisements. More precisely: real historical paintings showing people and their meals before Curtis Brothers ketchup saw the light of day in 1868. Because if you look at the faces of the people portrayed, it quickly becomes clear: until the invention of ketchup, food was a pretty bland affair.