2021 Print & Publishing

MAX FINGERPRINT

TitleMAX FINGERPRINT
BrandMAX BURGERS
Product/ServiceKIDS MEAL
Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant ÅKESTAM HOLST Stockholm, SWEDEN
Idea Creation ÅKESTAM HOLST Stockholm, SWEDEN
Production ÅKESTAM HOLST Stockholm, SWEDEN
Credits
Name Company Position
Hugo Wallmo Åkestam Holst NoA Art Director
Petter Nylind Åkestam Holst NoA Copywriter
Ville Nylind Åkestam Holst NoA Fingerprint artist
Jessica Morales Åkestam Holst NoA Client Director
Anna Svensson Åkestam Holst NoA Account Manager
Stina Hansson Åkestam Holst NoA Planner

Cultural / Context information for the jury

MAX Burgers is a popular stop for families on the road during the Swedish summer, something that literally leaves an impression when there are children in the back seat. We turned that insight into a filter and created a campaign that reminded vacationing parents where to find food that is appreciated by everyone in the car– no matter the age. With a few greasy prints on a camera lens, we created a filter that tells the whole story.